Srivastava, Neha; Dash, Satya Bhushan; Mookerjee, Amit - In: Journal of Consumer Marketing 32 (2015) 5, pp. 328-340
predictability and brand innovativeness are antecedents of cognitive brand trust, whereas brand intimacy is a driver of affective … brand trust. The study confirms that agreeableness positively moderates the relationship between brand intimacy and …