Search Results - subject:"sincerity"

Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase

Park, Sangchul; Ahn, Sungsook; Kim, Sanghoon - In: Journal of retailing and consumer services 77 (2024), pp. 1-7

Persistent link: https://www.econbiz.de/10014462364

Effects of disclosing discount code commissions on perceived influencer sincerity and attitude toward discount code use

Lee, Mira; Park, Taehee - In: Asia marketing journal 25 (2023) 1, pp. 26-36

Persistent link: https://www.econbiz.de/10014309172

The association between optimism and future performance : evidence of impression management from chief executive officer and chairperson letters

Nel, George F.; Arendse-Fourie, Sher-Lee; Ontong, Juan M. - In: South African journal of business management 53 (2022) 1, pp. 1-12

Purpose: This article examines the sincerity of two sets of narrative disclosures in the letters of chairpersons (CPs … of sincerity between the two letters. Design/methodology/approach: Chairpersons' and chief executive officers' letters as … mixed-model repeated measures analysis of variance. Sincerity was operationalised as the positive association between the …

Persistent link: https://www.econbiz.de/10014234525

Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity

Ryu, Sann - In: The journal of product & brand management 33 (2024) 1, pp. 162-178

Persistent link: https://www.econbiz.de/10014485726

The effects of host sincerity on tourists' perceived destination image

Wu, Lingfei; Taheri, Babak; Okumus, Fevzi; Wang, Suosheng - In: The service industries journal 44 (2024) 1/2, pp. 83-104

Persistent link: https://www.econbiz.de/10014450281

Do women customers love to talk about financial brands? An empirical evidence on the mediated service responsiveness and brand sincerity in creating a positive word of mouth

Zaman, Umer; Bolia, Brajesh; Anjam, Mahwish - In: Cogent Business & Management 8 (2021) 1, pp. 1-22

component of service quality and sincerity dimension of brand personality on WOM via customer satisfaction. Using the partial … results highlighted some interesting findings. Results revealed that brand sincerity directly impacts the WOM of the women … brand sincerity and responsiveness in generating satisfaction and positive WOM. This study provides insights for the …

Persistent link: https://www.econbiz.de/10012657373

Do women customers love to talk about financial brands? : an empirical evidence on the mediated service responsiveness and brand sincerity in creating a positive word of mouth

Zaman, Umer; Bolia, Brajesh; Anjam, Mahwish - In: Cogent business & management 8 (2021) 1, pp. 1-22

Persistent link: https://www.econbiz.de/10012643079

Corporate sociopolitical activism (CSA) : the role of perceived impact on consumer response to contribution type

Atanga, Barbara Apaalabono; Mattila, Anna S. - In: International journal of hospitality management 113 (2023), pp. 1-8

Persistent link: https://www.econbiz.de/10014325587

Luxury consumption and the dark triad of personality

Razmus, Wiktor; Czarna, Anna Z.; Fortuna, Paweł - In: Journal of business research : JBR 169 (2023), pp. 1-16

Persistent link: https://www.econbiz.de/10014468540

Interactive CSR campaign and symbolic brand benefits : a moderated mediation model of brand trust and self-congruity in the restaurant industry

Sung, Kyong Sik; Lee, Seoki - In: International journal of contemporary hospitality management 35 (2023) 12, pp. 4535-4554

Persistent link: https://www.econbiz.de/10014430133