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Search: subject_exact:"Brand equity"
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Subject
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Markenimage
688
Brand image
679
Brand management
651
Markenführung
646
Brand equity
590
Consumer behaviour
437
Konsumentenverhalten
436
brand equity
385
Markenwert
354
Brand
250
Markenartikel
238
Beziehungsmarketing
182
Relationship marketing
181
Brand Equity
104
Social Web
92
Social web
92
Online-Marketing
86
Internet marketing
85
Markenpolitik
75
Marketingmanagement
75
Marketing management
70
Customer satisfaction
66
Deutschland
65
Kundenzufriedenheit
64
Germany
59
Marketing
52
Corporate Social Responsibility
47
Messung
46
Corporate social responsibility
45
Store brand
45
Handelsmarke
44
Theorie
44
Theory
44
Brand loyalty
43
Dienstleistungsqualität
42
Measurement
42
Service quality
42
Einzelhandel
39
Retail trade
39
Advertising effects
38
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Online availability
All
Undetermined
547
Free
288
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Article
918
Book / Working Paper
327
Other
2
Type of publication (narrower categories)
All
Article in journal
673
Aufsatz in Zeitschrift
673
Hochschulschrift
87
Thesis
78
Aufsatz im Buch
69
Book section
69
Graue Literatur
31
Non-commercial literature
31
Article
29
Working Paper
27
Arbeitspapier
23
Dissertation u.a. Prüfungsschriften
20
Case study
19
Fallstudie
19
Aufsatzsammlung
15
Collection of articles of several authors
9
Sammelwerk
9
Conference paper
7
Konferenzbeitrag
7
Collection of articles written by one author
5
Sammlung
5
Lehrbuch
3
Textbook
3
Bibliografie enthalten
2
Bibliography included
2
Congress Report
2
Handbook
2
Handbuch
2
Ratgeber
2
Systematic review
2
Übersichtsarbeit
2
Guidebook
1
Konferenzschrift
1
Mehrbändiges Werk
1
Multi-volume publication
1
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1
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1
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1
Reprint
1
Research Report
1
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English
875
Undetermined
179
German
175
French
7
Lithuanian
5
Spanish
5
Portuguese
2
Polish
1
Slovenian
1
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Author
All
Benoît-Moreau, Florence
13
Parguel, Béatrice
13
Guzman, Francisco
9
Keller, Kevin Lane
9
Schivinski, Bruno
9
Calvo-Porral, Cristina
8
Gil Saura, Irene
8
Sattler, Henrik
7
Torres, Anna
7
Anselmsson, Johan
6
Bekmeier-Feuerhahn, Sigrid
6
Bentele, Günter
6
Lieven, Theo
6
Lévy Mangin, Jean-Pierre
6
Müller, Michael
6
Bijmolt, Tammo H. A.
5
Brondoni, Silvio M.
5
Crass, Dirk
5
Czarnitzki, Dirk
5
Iglesias, Oriol
5
Khan, Bilal Mustafa
5
Liu, Chih-Hsing
5
Paul, Justin
5
Toole, Andrew A.
5
Tribó, Josep A.
5
Wong, IpKin Anthony
5
Zarantonello, Lia
5
Bauer, Hans H.
4
Berenguer Contrí, Gloria
4
Buchele, Mark-Steffen
4
Butt, Muhammad Mohsin
4
Chahal, Hardeep
4
Christodoulides, George
4
Cleff, Thomas
4
Dwivedi, Abhishek
4
Fischer, Lena
4
Fuchs, Sebastian
4
Hoepfner, Jörg
4
Johnson, Lester W.
4
Jost-Benz, Marc
4
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Institution
All
Université Paris-Dauphine (Paris IX)
8
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
6
HAL
5
Graduate School of Management, St. Petersburg State University
3
ISM University of Management and Economics
3
Université Paris-Dauphine
3
Department of Economics and Business, Universitat Pompeu Fabra
2
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
2
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
2
Instituto sobre Desarrollo Empresarial (INDEM), Universidad Carlos III de Madrid
2
Lithuanian University of Agriculture
2
RWTH Aachen
2
Springer Fachmedien Wiesbaden
2
Wydział Zarządzania i Ekonomii, Politechnika Gdańska
2
Arbeitsgemeinschaft für Marketing
1
Barcelona Graduate School of Economics (Barcelona GSE)
1
Bauhaus-Universität Weimar
1
Bauhaus-Universitätsverlag Weimar
1
Brandenburgische Technische Universität Cottbus-Senftenberg
1
Center for Quantitative Economics (CQE), Wirtschaftswissenschaftliche Fakultät
1
Department of Agricultural and Applied Economics, University of Missouri
1
Dipartimento di Economia, Management e Metodi Quantitativi (DEMM), Università degli Studi di Milano
1
Economics Group, Nuffield College, University of Oxford
1
Edward Elgar Publishing
1
European Association of Agricultural Economists - EAAE
1
Fach Volkswirtschaftslehre, Universität Trier
1
Faculdade de Economia, Universidade do Porto
1
Fakultät für Wirtschaft und Recht, Hochschule Pforzheim
1
Information Resources Management Association
1
Institutet för Ekonomisk Forskning, Ekonomihögskolan
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Institute of Social and Economic Sciences
1
Internationella Handelshögskolan, Högskolan i Jönköping
1
Jung von Matt AG <Hamburg>
1
Laboratoire de Recherche sur l'Industrie et l'Innovation (Lab.RII), Université du Littoral Côte d'Opale
1
Marketing zwischen Theorie und Praxis e.V. / Alumni
1
National Research University Higher School of Economics
1
Productivity Commission, Government of Australia
1
Sonderforschungsbereich 649: Ökonomisches Risiko, Wirtschaftswissenschaftliche Fakultät
1
Technische Universität Dresden
1
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Published in...
All
Journal of business research : JBR
50
The journal of brand management : an international journal
28
SpringerLink / Bücher
20
Symphonya. Emerging Issues in Management
17
Journal of retailing and consumer services
16
European journal of marketing : EJM
15
The journal of product & brand management
15
International journal of hospitality management
13
Cogent business & management
12
Marketing intelligence & planning
11
Journal of Business Research
10
Journal of marketing
10
Antecedents and outcomes of employee-based brand equity
9
Cogent Business & Management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing communications
8
Marketing Science
8
Asia Pacific journal of marketing and logistics
7
Economics Papers from University Paris Dauphine
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Tourism management : research, policies, practice
7
Global business review
6
International marketing review
6
Journal of air transport management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of promotion management : innovations in planning and applied research
6
MPRA Paper
6
Hamburger Schriften zur Marketingforschung
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of consumer studies
5
International journal of internet marketing and advertising : IJIMA
5
International journal of market research
5
International journal of sports marketing & sponsorship
5
Journal of marketing for higher education
5
Journal of strategic marketing
5
Journal of the Academy of Marketing Science
5
Ovidius University Annals, Economic Sciences Series
5
Post-Print / HAL
5
The service industries journal
5
AMS review : official publication of the Academy of Marketing Science
4
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Source
All
ECONIS (ZBW)
940
RePEc
169
USB Cologne (EcoSocSci)
57
BASE
41
EconStor
36
Other ZBW resources
4
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201
Apparel industry of Bangladesh and customer-based brand equity in developing consumers' purchase decision
Alam, Md. Nur
;
Masroor, Imtiaz
;
Chatterjee, Saurav
; …
- In:
International journal of export marketing : IJExportM
5
(
2022
)
3/4
,
pp. 354-376
Persistent link: https://www.econbiz.de/10014310138
Saved in:
202
Brand Purpose : wie Marken nachhaltig Wert schaffen
Baetzgen, Andreas
(
ed.
)
-
2022
-
1. Auflage
Persistent link: https://www.econbiz.de/10013533929
Saved in:
203
Brand presentation order in voice shopping : understanding the effects of sequential product presentation
Halbauer, Ingo
;
Jacob, Saskia
;
Klarmann, Martin
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 759-778
Persistent link: https://www.econbiz.de/10013535726
Saved in:
204
Social media content, customer engagement and brand equity : US versus Korea
Lee, Jungwon
;
Park, Cheol
- In:
Management decision
60
(
2022
)
8
,
pp. 2195-2223
Persistent link: https://www.econbiz.de/10013350343
Saved in:
205
How posting in social networks affects employee-based brand equity
Hesse, Andreas
;
Schmidt, Holger J.
;
Bosslet, Ronja
; …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1907-1925
Persistent link: https://www.econbiz.de/10013352656
Saved in:
206
Green marketing functions : the drivers of brand equity creation in Vietnam
Bang Nguyen Viet
;
Tuan Nguyen Anh
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1055-1076
Persistent link: https://www.econbiz.de/10013357214
Saved in:
207
The relational side of intellectual capital : an empirical study on brand value evaluation and financial performance
Laghi, Enrico
;
Di Marcantonio, Michele
;
Cillo, Valentina
; …
- In:
Journal of intellectual capital
23
(
2022
)
3
,
pp. 479-515
Persistent link: https://www.econbiz.de/10013369380
Saved in:
208
Influence of the perceived benefit of a social network-based sales promotion on the perceived quality of a heritage complex
Crespo-Almendros, Esmeralda
;
Prados-Peña, M. Belén
; …
- In:
Academia : revista Latinoamericana de administración
35
(
2022
)
2
,
pp. 148-162
Persistent link: https://www.econbiz.de/10013369812
Saved in:
209
Unifying customer, product and brand performance management
Heldt, Rodrigo
;
Silveira, Cleo Schmitt
;
Luce, Fernando Bins
- In:
Academia : revista Latinoamericana de administración
35
(
2022
)
3
,
pp. 398-412
Persistent link: https://www.econbiz.de/10013369879
Saved in:
210
Employee-based brand equity and factors of employee-brand association
Bari, Muhammad Waseem
;
Shahzadi, Irum
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 1-15)
.
2022
Persistent link: https://www.econbiz.de/10013336125
Saved in:
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