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Search: subject_exact:"Regionenmarke"
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Subject
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Place marketing
580
Standortmarketing
580
Brand management
194
Markenführung
194
Tourismusmarketing
109
Tourism marketing
108
Deutschland
94
Brand image
92
Markenimage
92
Germany
91
City marketing
86
Stadtmarketing
86
Standortpolitik
58
Tourismus
56
Place branding
51
Tourism
51
Regionalentwicklung
47
Regional development
42
Designation of origin
41
Herkunftsbezeichnung
41
place branding
39
Wirtschaftsförderung
38
Destination management
37
Destinationsmanagement
37
Regional business growth programme
36
Regionalpolitik
34
Location policy
33
Tourism industry
33
Tourismuswirtschaft
33
Regional policy
32
Regionales Marketing
31
Consumer behaviour
28
Konsumentenverhalten
28
Markenartikel
25
Standortwettbewerb
25
Territorial competition
25
Brand
23
Holiday behaviour
23
Urlaubsverhalten
23
Italien
22
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Undetermined
139
Free
56
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Article
327
Book / Working Paper
248
Journal
5
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Article in journal
204
Aufsatz in Zeitschrift
204
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121
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121
Graue Literatur
88
Non-commercial literature
88
Collection of articles of several authors
55
Sammelwerk
55
Hochschulschrift
43
Thesis
35
Aufsatzsammlung
28
Case study
24
Fallstudie
24
Konferenzschrift
19
Arbeitspapier
14
Conference proceedings
14
Working Paper
14
Amtsdruckschrift
10
Government document
10
Conference paper
7
Konferenzbeitrag
7
Lehrbuch
6
Textbook
5
Guidebook
3
Handbook
3
Handbuch
3
Ratgeber
3
Advisory report
2
Bibliografie enthalten
2
Bibliography included
2
Collection of articles written by one author
2
Gutachten
2
Sammlung
2
Accompanied by computer file
1
CD-ROM, DVD
1
Elektronischer Datenträger
1
Elektronischer Datenträger als Beilage
1
Fallstudiensammlung
1
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1
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English
351
German
196
Polish
15
Russian
9
French
8
Italian
7
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1
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Warnaby, Gary
11
Campelo, Adriana
8
Medway, Dominic
7
Melewar, T. C.
7
Foroudi, Pantea
6
Bang, Nguyen
5
Dinnie, Keith
5
Hanna, Sonya
5
Kavaratzis, Mihalis
5
Lucarelli, Andrea
5
Rowley, Jennifer
5
Anholt, Simon
4
Braun, Erik
4
Foroudi, Mohammad Mahdi
4
Papadopoulos, Nicolas G.
4
Pechlaner, Harald
4
Skinner, Heather
4
Stylidis, Dimitrios
4
Zenker, Sebastian
4
Ashworth, Gregory J.
3
Bayraktar, Ahmet
3
Bose, Sunny
3
Brown, Stephen
3
Bruwer, Johan
3
Cassinger, Cecilia
3
Cudny, Waldemar
3
Dallmann, Nicolas
3
Dennis, Charles
3
Giovanardi, Massimo
3
Gupta, Suraksha
3
Hamm, Rüdiger
3
Hultman, Magnus
3
Jaenichen, Sebastian
3
Kabanda, Patrick
3
Kerr, Greg
3
Köhler, Julia
3
Masouras, Andreas
3
Meffert, Heribert
3
Pino, Giovanni
3
Reynolds, Laura
3
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Institution
All
Bundesvereinigung City- und Stadtmarketing Deutschland
3
Bayern / Bayerisches Staatsministerium für Landesentwicklung und Umweltfragen
2
Edward Elgar Publishing
2
National Association of State Development Agencies
2
Agence de Promotion de l'Industrie <Tūnis>
1
Akademie für Raumforschung und Landesplanung
1
Arizona / Department of Commerce
1
Berlin Partner GmbH
1
Bremen / Senat
1
Conway Data, Inc. <Norcross, Ga.>
1
Deutscher Städtetag
1
East Central State / Ministry of Trade and Industry
1
Erich-Schmidt-Verlag <Berlin>
1
Eventforum Mannheim <2., 2014, Mannheim>
1
Fachhochschule Jena
1
Finansovyj Universitet
1
Forumgespräch Die Marke Deutschland <2001, Rotis>
1
Frankreich / Conseil National des Economies Regionales
1
Frehner-Consulting AG <Sankt Gallen>
1
Girozentrale und Bank der Österreichischen Sparkassen <Wien>
1
Hauptverband des Deutschen Einzelhandels
1
Ilmenauer Wirtschaftsforum <13, 2000, Ilmenau>
1
Industrie- und Handelskammer für München und Oberbayern
1
Institut für Management und Tourismus
1
Institut für Marketing und Kommunalentwicklung <Aalen>
1
International Colloquium on Place Marketing and Nation Branding <2, 2010, London>
1
KPMG Peat Marwick Thorne <Toronto>
1
Karlshochschule
1
Kommunalverband Ruhrgebiet
1
Konferenz Identitätsbildung: Implikationen für Globale Unternehmen und Regionen <2004, Dillingen, Saar; Mettlach>
1
MCDP International UG (haftungsbeschränkt)
1
MCI Management Center Innsbruck
1
Muzeum Niepodległości w Warszawie
1
National Council for Urban Economic Development
1
Nevinnomysskij Gosudarstvennyj Gumanitarno-Techničeskich Institut
1
Niger <State> / Ministry of Information, Social Development, Youth, Sports and Culture
1
Nigeria / Raw Materials Research and Development Council
1
Omskij gosudarstvennyj universitet im. F.M. Dostoevskogo
1
Partner für Berlin, Gesellschaft für Hauptstadt-Marketing
1
Peter Lang GmbH
1
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Published in...
All
Journal of business research : JBR
18
Branded spaces : experience enactments and entanglements
13
Handbook on place branding and marketing
13
Journal of marketing management : MM
12
Tourism management : research, policies, practice
10
The journal of product & brand management
8
Marketing theory
7
StadtLandMarke : strategische Markenführung als Erfolgsfaktor im Location-Branding
7
The marketing review
7
International review on public and non-profit marketing
6
Journal of travel and tourism marketing
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Strategic place branding methodologies and theory for tourist attraction
6
Urban events, place branding and promotion : place event marketing
6
SpringerLink / Bücher
5
The journal of brand management : an international journal
5
Beiträge von AbsolventInnen des MCI Tourismus zu Entrepreneurship, Marketing und Destinationsmanagement
4
Qualitative market research : an international journal
4
Springer eBook Collection
4
Standortwettbewerb und Tourismus : regionale Erfolgsstrategien
4
Advances in hospitality, tourism, and the services industry (AHTSI) book series
3
Bausteine der Regionalentwicklung
3
Brand research : [an outcome of the second International Conference on Brand Management]
3
International journal of leisure and tourism marketing : IJLTM
3
International journal of wine business research : IJWBR
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Kongresse, Tagungen und Events : Potenziale, Strategien und Trends der Veranstaltungswirtschaft
3
Lebensqualität und Standortattraktivität : Kultur, Mobilität und regionale Marken als Erfolgfaktoren
3
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
3
Public management review
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Africa journal of management
2
Annals of tourism research : ATR ; a social sciences journal
2
Arbeitspapiere des Fachgebietes BWL, Marketing
2
Brands and branding
2
Brands and branding geographies
2
Europäische Hochschulschriften / 5
2
Forschung aktuell
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
International journal of Indian culture and business management : IJICBM
2
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ECONIS (ZBW)
580
Showing
91
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580
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91
Consumer-brand engagement with e-commerce market place brands
Mohanty, Pankaj Kumar
;
Dey, Dipanjan Kumar
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
3
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012292167
Saved in:
92
Nation branding as sustainability governance : a comparative case analysis
Frig, Meri
;
Sorsa, Ville-Pekka
- In:
Business & society
59
(
2020
)
6
,
pp. 1151-1180
Persistent link: https://www.econbiz.de/10012262859
Saved in:
93
China's reputation in the USA
Mariutti, Fabiana Gondim
;
Giraldi, Janaina de Moura Engracia
- In:
Revista globalización, competitividad y gobernabilidad …
14
(
2020
)
2
,
pp. 124-137
Persistent link: https://www.econbiz.de/10012267594
Saved in:
94
Place branding sovereignty : re-marketing Africa's investment narrative from 1619-2019
Ahen, Frederick
- In:
International journal of multinational corporation …
3
(
2020
)
1
,
pp. 66-91
Persistent link: https://www.econbiz.de/10012254317
Saved in:
95
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
96
Augmenting the urban place brand : on the relationship between markets and town and city centres
Alexander, Andrew
;
Teller, Christoph
;
Wood, Steve
- In:
Journal of business research : JBR
116
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012257665
Saved in:
97
Humanizing stigmatized places : inter-group contact and attitude change toward Pakistan and Iran in the "Humans of New York" Facebook space
Yousaf, Salman
;
Fan, Xiucheng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 666-679
Persistent link: https://www.econbiz.de/10012257667
Saved in:
98
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
99
Exploring the dialogic communication potential of selected African destinations' place websites
Hinson, Robert
;
Osabutey, Ellis L. C.
;
Kosiba, John …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 690-698
Persistent link: https://www.econbiz.de/10012257671
Saved in:
100
Nations as brands : cinema's place in the branding role
Gupta, Shashwat
;
Foroudi, Mohammad Mahdi
;
Väätänen, Juha
- In:
Journal of business research : JBR
116
(
2020
),
pp. 721-733
Persistent link: https://www.econbiz.de/10012257675
Saved in:
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