, competitive advertising effectiveness and loyalty of customers act as intermediary factors. On that basis, the study makes a …

incorporates the influence of country of origin on brand equity dimensions, composed by brand loyalty, brand associations, brand … affects brand loyalty and perceived quality, but there is no significant effect on brand associations and brand awareness …

incorporates the influence of country of origin on brand equity dimensions, composed by brand loyalty, brand associations, brand … affects brand loyalty and perceived quality, but there is no significant effect on brand associations and brand awareness …

, competitive advertising effectiveness and loyalty of customers act as intermediary factors. On that basis, the study makes a …

Brand loyalty represents a significant factor which leads to the development of business competitiveness and also it is … one of the most frequently implemented marketing initiatives by the practitioners. The question of how loyalty develops … has been subject to an abundance of research, leading to an expansive body of literature on loyalty determinants. This …