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Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi; Gligor, David - In: International journal of business innovation and … 27 (2022) 1, pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
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Visual neuromarketing strategies in two shopping malls in the city of Cúcuta, Colombia
Avendaño Castro, William Rodrigo; Luna Pereira, Henry … - In: Cuadernos de administración : quarterly publication of … 37 (2021) 71, pp. 1-14
Persistent link: https://www.econbiz.de/10013192618
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The application of mobile functional near-infrared spectroscopy for marketing research : a guideline
Krampe, Caspar - In: European journal of marketing 56 (2022) 13, pp. 236-260
Persistent link: https://www.econbiz.de/10013502437
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Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José; Antonovica, Arta; … - In: International journal of consumer studies 47 (2023) 6, pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
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The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto; Sánchez-Fernández, Juan; … - In: Psychology & marketing 40 (2023) 9, pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
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The heart, brain, and body of marketing : complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness
Baldo, Davide; Viswanathan, Vaidyanathan S.; Timpone, … - In: Psychology & marketing 39 (2022) 10, pp. 1979-1991
Persistent link: https://www.econbiz.de/10013465135
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From the first studies of the unconscious mind to consumer neuroscience : a systematic literature review
Masrhouni, Ikrame; Bahoussa, Abdelaziz - 2023
Persistent link: https://www.econbiz.de/10014322170
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Die Erforschung des Konsumentenverhaltens mittels neurowissenschaftlicher Methoden : eine Analyse der Möglichkeiten und Limitationen des Neuromarketings als innovativer Ansatz
Taverna, Nico - 2013
Verwendung neurowissenschaftlicher Methoden zur Erforschung des Konsumentenverhaltens. Insbesondere das Neuromarketing, eine … Ansicht des Autors der vorliegenden Arbeit ist es in verschiedenen Neuromarketing-Studien gelungen, bestehende Theorien der …
Persistent link: https://www.econbiz.de/10009715747
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Consumer neuroscience : past, present, and future
Karmarkar, Uma R.; Plassmann, Hilke - 2015 - Revised version of 2015/19/MKT
Persistent link: https://www.econbiz.de/10011565765
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Interpretation of online consumer behaviour from the consumer neuroscience perspective : cross generational study
Krajina, Anida - 2018
The value of eye tracking technology in explaining consumer behaviour appears to be underestimated. Moreover, according to the state of the art, there is a need to expand our understanding of the visual attention patterns and preferences among generation cohorts. This study explains the...
Persistent link: https://www.econbiz.de/10012222342