Similar Search Results

A review of social media marketing activities in promoting E-WOM and enhancing revisit intention via brand image

Shaidathul Jemin; Saizal Pinjaman - In: Business and Economic Research : BER 12 (2022) 4, pp. 84-95

Persistent link: https://www.econbiz.de/10013474178

Destination Branding Representations Using Social Media : Exploring Kerala and Tamil Nadu

Nerurkar, Olive - 2021

This paper is presented in two parts. A brief discussion on past research on destination branding which have used … social media posts is followed by an exploratory study of content and images of Kerala and Tamil Nadu Tourism Corporations … posted on their official Facebook pages. It aims at connecting with the destination branding representations of Kerala and …

Persistent link: https://www.econbiz.de/10014089392

It's mine, that's why I speak : destination brand psychological ownership as a mediator of the link between social media brand engagement and local residents' voice behavior

Amani, David - In: Cogent business & management 9 (2022) 1, pp. 1-23

Local residents' voices have been regarded as the most important extra-role behavior that determines the growth and survival of tourist destinations. This study examines the antecedents of such crucial extra-role behaviors of local residents. Furthermore, it examines the mediation role of...

Persistent link: https://www.econbiz.de/10014420525

Layers of love : exploring the interactive layers of brand love in the social media setting

Aro, Kaisa; Suomi, Kati; Jones, Richard - In: European journal of marketing 57 (2023) 13, pp. 87-110

Persistent link: https://www.econbiz.de/10014448620

Effects of Co-Creation in a Tourism Destination Brand Image Through Twitter

Revilla Hernández, Mercedes; Santana Talavera, Agustín; … - 2021

The purpose of this paper is to analyze the effects of co-creation of a tourist brand image projected in Twitter by using NVIVO 11. It takes the case study of the Smart Fuerteventura brand, an ecotourism association made up of a group of local firms. The brand concept is linked to the...

Persistent link: https://www.econbiz.de/10013251297

The impact of social media branding and technology adoption on green tourism : the role of tourist behavior as a mediator in developing countries post-COVID-19-context of Zimbabwe

Chiwaridzo, Option Takunda; Masengu, Reason - In: Future Business Journal 9 (2023), pp. 1-14

Green tourism, social media branding and technology adoption have recently become the most powerful elements in the … tourism world during and post-COVID19 pandemic. This paper aims to investigate the effects of social media branding and … technology adoption on green tourism with tourists’ behavior as a mediator post-COVID 19 in developing countries such as Zimbabwe …

Persistent link: https://www.econbiz.de/10014381899

Using logarithmic fuzzy preference programming to prioritization social media utilization based on tourists' perspective

Balouchi, Mina; Khanmohammadi, Ehsan - In: Foundations of Management : the journal of Warsaw … 7 (2015) 1, pp. 7-18

The advent of Web 2.0 or social media technologies gives travelers a chance to access quickly and conveniently to a mass of travel-related information. This study investigates the importance of social media in travel process in three different phases (pre-visit, on site, post-visit) from the...

Persistent link: https://www.econbiz.de/10011855444

Adoption of social media as distribution channels in tourism marketing : a qualitative analysis of consumers' experiences

Chatzigeorgiou, Chryssoula; Christou, Evangelos - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 6 (2020) 1, pp. 25-32

Persistent link: https://www.econbiz.de/10012159071

Keep it #unreal : exploring Instagram users' engagement with virtual influencers in tourism contexts

Xie-Carson, Li; Benckendorff, Pierre; Hughes, Karen - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 6, pp. 1006-1019

Persistent link: https://www.econbiz.de/10014633822

The mediating role of social media in tourism : an eWOM approach

Kakirala, Anish Kumar; Singh, Devinder Pal - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 381-391

Persistent link: https://www.econbiz.de/10012671698

1
2
3
4
5
6
7
8
9
10
Next
Last