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Impact of interactivity of electronic word of mouth systems and website quality on customer e-loyalty
Khan, Mubbsher Munawar; Hashmi, Hammad Bin Azam - In: Pakistan journal of commerce and social sciences 10 (2016) 3, pp. 486-504
the help of EWOM systems. We have also tried to identify the impact of website quality on customer e-loyalty. An empirical … show that website quality has a positive influence on customer e-loyalty. In the context of electronic commerce, EWOM …In this study, we aim to identify the impact of interactivity of electronic word of mouth (EWOM) systems on customer e …
Persistent link: https://www.econbiz.de/10011929373
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WOM credibility and eWOM credibility and their consequences for engagement
Castano, Ricardo; Escandon-Barbosa, Diana - In: International journal of business environment : IJBE 13 (2022) 2, pp. 125-144
Persistent link: https://www.econbiz.de/10013198059
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The determinants of eWoM in social commerce : the role of perceived value, perceived enjoyment, trust, risks, and satisfaction
Rouibah, Kamel; Al-Qirim, Nabeel; Hwang, Yujong; Pouri, … - In: Journal of global information management 29 (2021) 3, pp. 75-102
Persistent link: https://www.econbiz.de/10012508170
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How does social media influence the behaviour of hotel consumers?
Pontes, Alexandra; Ramos, Célia M. Q. - In: Journal of tourism, sustainability and well-being 11 (2023) 2, pp. 116-135
People have easy access to the internet, social media and the information there. In just a matter of seconds, the consumer can obtain information about accommodation in any part of the world, including advertising and reviews. This research investigates social media in hospitality by analysing...
Persistent link: https://www.econbiz.de/10014318394
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Promoting online purchase intention through website quality, EWOM, receiver perspective, consumer satisfaction and brand image
Wicaksono, Aditya Indra; Ishak, Asmai - 2022
Persistent link: https://www.econbiz.de/10012887806
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Influence of electronic word of mouth on purchase intention of fashion products in social networking websites
Saleem, Anum; Ellahi, Abida - In: Pakistan journal of commerce and social sciences 11 (2017) 2, pp. 597-622
The growth of social networking sites has changed the living style of people around the globe and it has also become an important tool for marketers. This growth has also emerged electronic word of mouth that significantly shapes the purchase intention of consumers. This study investigates the...
Persistent link: https://www.econbiz.de/10011930451
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Do user-generated content and micro-celebrity posts encourage generation Z users to search online shopping behavior on social networking sites : the moderating role of sponsored ad...
Shetu, Sabakun Naher - In: Future Business Journal 9 (2023) 1, pp. 1-15
The study investigates the impact of user-generated content (UGC) and micro-celebrity posts on the online purchasing behavior of Generation Z on social networking sites. In addition, the mediator function of the user's search intent is investigated. Thus, sponsored ads employ moderation. To...
Persistent link: https://www.econbiz.de/10014505361
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Qualitative analysis of the digital marketing influence on the behaviour of the organizational consumer
Sasu, Contantin; Ichim, Daniela - In: Management 11 (2016) 2, pp. 171-184
The aim of the present study is to try to understand the behaviour of the organisational consumers in the online environment. We have attempted to identify specific activities undertaken in the online acquisition process by the persons responsible for purchasing within the companies located in...
Persistent link: https://www.econbiz.de/10011517618
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Customer experience in social commerce websites : toward an integrated conceptual framework
Beyari, Hasan; Ghouth, Alaa - In: Journal of management research 10 (2018) 3, pp. 52-62
Persistent link: https://www.econbiz.de/10011867004
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Reviewing the online tourism value chain
Berne-Manero, Carmen; Gómez-Campillo, Maria; Marzo … - In: Administrative Sciences : open access journal 8 (2018) 3/48, pp. 1-18
context. The results show that the measurement of website-perceived quality must include utilitarian and hedonic aspects …
Persistent link: https://www.econbiz.de/10012125315