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~accessRights:"restricted"
~isPartOf:"Acta oeconomica : periodical of the Hungarian Academy of Sciences"
~isPartOf:"CESifo working papers"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Sales promotion"
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Sales promotion
Preismanagement
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Pricing strategy
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Consumer behaviour
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Hungary
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Ungarn
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Einzelhandel
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Abril Barrie, Carmen
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Bi, Xian
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Büyükdağ, Naci
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Carlson, Jeffrey R.
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Chang, Shaonan
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Chang, Ya Ping
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Acta oeconomica : periodical of the Hungarian Academy of Sciences
CESifo working papers
International journal of hospitality management
Journal of retailing and consumer services
Journal of retailing
10
Journal of business research : JBR
9
Quantitative marketing and economics : QME
6
Journal of marketing
5
Journal of promotion management : innovations in planning and applied research
5
European journal of operational research : EJOR
4
Information systems research : ISR
4
Journal of revenue and pricing management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
SpringerLink / Bücher
3
The journal of consumer marketing
3
International journal of advertising : the review of marketing communications
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of market research
2
International journal of production research
2
International journal of retail & distribution management
2
Journal of marketing analytics : JMA
2
Journal of marketing research : JMR
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
Omega : the international journal of management science
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Psychology & marketing
2
The international review of retail, distribution and consumer research
2
The journal of product & brand management
2
American journal of business : applying research to practice ; AJB
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Beiträge zur empirischen Marketing- und Vertriebsforschung
1
Channel strategies and marketing mix in a connected world
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Discussion papers / CEPR
1
Economic research
1
European journal of marketing
1
European journal of marketing : EJM
1
Handbook of the economics of marketing : Volume 1
1
Information economics and policy : IEP
1
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ECONIS (ZBW)
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1
Will they return? : Getting private label consumers to come back : price, promotion, and new product effects
Abril Barrie, Carmen
;
Sanchez, Joaquin
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 109-116
Persistent link: https://www.econbiz.de/10011528544
Saved in:
2
Hidden price promotions : could retailer price promotions backfire?
Li, Wenjing
;
Hardesty, David M.
;
Craig, Adam W.
;
Song, Lei
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209547
Saved in:
3
The effect of specific discount pattern in terms of price promotions on perceived price attractiveness and purchase intention : an experimental research
Büyükdağ, Naci
;
Soysal, Ayşe Nur
;
Ki̇tapci, Olgun
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012269008
Saved in:
4
The impact of different price promotions on customer retention
Kim, Jungkeun
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 95-102
Persistent link: https://www.econbiz.de/10011980803
Saved in:
5
Good discounts earn good reviews in return? : effects of price promotion on online restaurant reviews
Zhu, Dong Hong
;
Zhang, Zhi Jie
;
Chang, Ya Ping
;
Liang, …
- In:
International journal of hospitality management
77
(
2019
),
pp. 178-186
Persistent link: https://www.econbiz.de/10011988504
Saved in:
6
A game theoretic approach to coordinate price promotion and advertising policies with reference price effects in a two-echelon supply chain
Malekian, Yaser
;
Rasti-Barzoki, Morteza
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 114-128
Persistent link: https://www.econbiz.de/10012115055
Saved in:
7
Do price promotions drive consumer spending on luxury hotel services? : the moderating roles of room price and user-generated content
Jang, Seongsoo
;
Moutinho, Luiz
- In:
International journal of hospitality management
78
(
2019
),
pp. 27-35
Persistent link: https://www.econbiz.de/10012012691
Saved in:
8
Investigating discounting of discounts in an online context : the mediating effect of discount credibility and moderating effect of online daily deal promotions
Carlson, Jeffrey R.
;
Kukar-Kinney, Monika
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 153-160
Persistent link: https://www.econbiz.de/10011808572
Saved in:
9
How rational thinking style affects sales promotion effectiveness
Yang, Bi
;
Mattila, Anna S.
- In:
International journal of hospitality management
84
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012146209
Saved in:
10
Omnichannel retailing operations with coupon promotions
Li, Zonghuo
;
Yang, Wensheng
;
Jin, Hyun Seung
;
Wang, Di
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012431670
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