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~accessRights:"restricted"
~isPartOf:"Cogent business & management"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~person:"Dens, Nathalie"
~person:"Diehl, Sandra"
~person:"Handayani, Putu Wuri"
~person:"Kim, Kyung Hoon"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Quach, Sara"
~person:"Roy, Sanjit"
~person:"Valette-Florence, Pierre"
~person:"Verhoef, Peter C."
~source:"econis"
~subject:"Advertising"
~subject:"Cognition"
~subject:"Customer satisfaction"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Werbung"
~subject:"brand personality"
~type:"article"
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Dens, Nathalie
Diehl, Sandra
Handayani, Putu Wuri
Kim, Kyung Hoon
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Quach, Sara
Roy, Sanjit
Valette-Florence, Pierre
Verhoef, Peter C.
Ko, Eunju
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Cogent business & management
International business review : the official journal of the European International Business Academy
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
Marketing letters : a journal of research in marketing
World review of entrepreneurship, management and sustainable development
International journal of advertising : the review of marketing communications
3
Journal of strategic marketing
3
Asia Pacific journal of marketing and logistics
2
International journal of hospitality management
2
International journal of retail & distribution management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Services marketing quarterly
2
The journal of product & brand management
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Baltic journal of management
1
Electronic commerce research
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of retail and distribution management
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International journal of wine business research : IJWBR
1
Journal of advertising
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Journal of consumer behaviour
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Journal of current issues and research in advertising
1
Journal of global fashion marketing : JGfM
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of vacation marketing
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ECONIS (ZBW)
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31
Personalized advertisements with integration of names and photographs : an eye-tracking experiment
Pfiffelmann, Jean
;
Dens, Nathalie
;
Soulez, Sébastien
- In:
Journal of business research : JBR
111
(
2020
),
pp. 196-207
Persistent link: https://www.econbiz.de/10012237800
Saved in:
32
The influence of
brand
experience and service quality on customer engagement
Prentice, Catherine
;
Wang, Xuequn
;
Loureiro, Sandra …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 50-59
Persistent link: https://www.econbiz.de/10012114115
Saved in:
33
Is beauty a premium? : a study of the physical attractiveness effect in service encounters
Li, Yaoqi
;
Zhang, Chun
;
Laroche, Michel
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 215-225
Persistent link: https://www.econbiz.de/10012114155
Saved in:
34
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
35
Aesthetic labor and visible diversity : the role in retailing service encounters
Quach, Sara
;
Jebarajakirthy, Charles
;
Thaichon, Park
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 34-43
Persistent link: https://www.econbiz.de/10011743114
Saved in:
36
An asymmetrical approach to understanding configurations of customer loyalty in the airline industry
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 96-107
Persistent link: https://www.econbiz.de/10011743169
Saved in:
37
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
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38
Are pharmaceutical ads affording consumers a greater say in their health care? : the evaluation and self-empowerment effects of different ad appeals in Brazil
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 945-974
Persistent link: https://www.econbiz.de/10011859158
Saved in:
39
The relationship between service quality, satisfaction, trust, value, commitment and loyalty of Internet service providers' customers
Thaichon, Paramaporn
;
Quach, Sara
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
4
,
pp. 295-313
Persistent link: https://www.econbiz.de/10011515067
Saved in:
40
Customer engagement behaviors : the role of service convenience, fairness and quality
Roy, Sanjit
;
Shekhar, Vaibhav
;
Lassar, Walfried M.
; …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 293-304
Persistent link: https://www.econbiz.de/10011904450
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