Narrow search
Showing 1 - 10 of 28
Cover Image
Creating brand engagement through in-store gamified customer experiences
Högberg, Johan; Olsson Ramberg, Marcus; Gustafsson, Anders - In: Journal of retailing and consumer services 50 (2019), pp. 122-130
Persistent link: https://www.econbiz.de/10012114145
Cover Image
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara; Septianto, Felix; Thaichon, Park; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Cover Image
Consumer socialization process : the role of age in children's online shopping behavior
Thaichon, Park - In: Journal of retailing and consumer services 34 (2017), pp. 38-47
Persistent link: https://www.econbiz.de/10011628984
Cover Image
How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.; Gustafsson, Anders; Tarasi, Crina O.; … - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
Cover Image
Managing a global retail brand in different markets : meta-analyses of customer responses to service encounters
Bolton, Ruth N.; Gustafsson, Anders; Tarasi, Crina O.; … - In: Journal of retailing 98 (2022) 2, pp. 294-314
Persistent link: https://www.econbiz.de/10013364286
Cover Image
Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini; Quach, Sara; Trinh, Giang; … - In: Journal of retailing and consumer services 75 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
Cover Image
Eye-tracking customers' visual attention in the wild : dynamic gaze behavior moderates the effect of store familiarity on navigational fluency
Otterbring, Tobias; Wästlund, Erik; Gustafsson, Anders - In: Journal of retailing and consumer services 28 (2016), pp. 165-170
Persistent link: https://www.econbiz.de/10011434148
Cover Image
The effect of frontline employees' personal self-disclosure on consumers' encounter experience
Andersson, Pernille K.; Gustafsson, Anders; Kristensson, Per - In: Journal of retailing and consumer services 30 (2016), pp. 40-49
Persistent link: https://www.econbiz.de/10011473141
Cover Image
The use of electrodermal activity (EDA) measurement to understand consumer emotions : a literature review and a call for action
Caruelle, Delphine; Gustafsson, Anders; Shams, Poja; … - In: Journal of business research : JBR 104 (2019), pp. 146-160
Persistent link: https://www.econbiz.de/10012104948
Cover Image
Consumer motives and impact of western media on the Moroccan luxury buyer
Hamelin, Nicolas; Thaichon, Park - In: Journal of retailing and consumer services 32 (2016), pp. 164-170
Persistent link: https://www.econbiz.de/10011556639