Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of retailing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~person:"Thaichon, Park"
~source:"econis"
~subject:"Cognition"
~subject:"Consumer behaviour"
~subject:"Customer integration"
~subject:"Customer satisfaction"
~subject:"E-commerce"
~subject:"Emotion"
~subject:"Kundenzufriedenheit"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Product Placement"
~subject:"Werbung"
~subject:"brand personality"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 26 applied filters
Year of publication
From:
To:
Subject
All
Cognition
Consumer behaviour
Customer integration
Customer satisfaction
E-commerce
Emotion
Kundenzufriedenheit
Markenartikel
Mode
Online retailing
Product Placement
Werbung
brand personality
Konsumentenverhalten
16
Advertising
6
Advertising effects
5
Luxury goods
5
Luxusgüter
5
Werbewirkung
5
Brand management
3
Internet marketing
3
Luxury
3
Markenführung
3
Online-Marketing
3
Age
2
Art infusion
2
Beziehungsmarketing
2
Brand
2
Einzelhandel
2
Marketing management
2
Marketingmanagement
2
Narrative Methode
2
Narrative method
2
Neuromarketing
2
Online-Handel
2
Packaging
2
Psychology of advertising
2
Purchase intention
2
Relationship marketing
2
Retail trade
2
Social Web
2
Social web
2
Verpackung
2
Werbepsychologie
2
Adoption intention
1
Aesthetic Labor
1
Aesthetics
1
Affective
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
18
Aufsatz in Zeitschrift
18
Language
All
English
18
Author
All
Thaichon, Park
Septianto, Felix
29
Ko, Eunju
25
Dwivedi, Yogesh Kumar
20
Paul, Justin
19
Dhir, Amandeep
17
Prentice, Catherine
17
Rana, Nripendra P.
15
Jebarajakirthy, Charles
13
Kaur, Puneet
13
Kim, Kyung Hoon
13
Laroche, Michel
13
Park, Jungkun
13
Talwar, Shalini
13
Valette-Florence, Pierre
13
Balaji, M. S.
12
Japutra, Arnold
12
Diamantopoulos, Adamantios
11
Grewal, Dhruv
11
Klaus, Philipp
11
Lombart, Cindy
11
Loureiro, Sandra Maria Correia
11
Northey, Gavin
11
Quach, Sara
11
Richard, Marie-Odile
11
Bartikowski, Boris
10
Cleveland, Mark
10
Dens, Nathalie
10
Gustafsson, Anders
10
Hollebeek, Linda D.
10
Pantano, Eleonora
10
Roggeveen, Anne L.
10
Islam, Tahir
9
Ketron, Seth
9
Kukar-Kinney, Monika
9
Molinillo, Sebastian
9
Otterbring, Tobias
9
Pelsmacker, Patrick de
9
Phau, Ian
9
Roy, Sanjit
9
more ...
less ...
Published in...
All
Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
Journal of retailing
Marketing letters : a journal of research in marketing
World review of entrepreneurship, management and sustainable development
Asia Pacific journal of marketing and logistics
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
International journal of advertising : the review of marketing communications
2
International journal of retail and distribution management
2
Luxury marketing, sustainability and technology : the future of luxury management
2
Marketing intelligence & planning
2
Services marketing quarterly
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of consumer behaviour
1
Journal of food products marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of art infusion in enhancing pro-environmental luxury
brand
advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
2
Consumer socialization process : the role of age in children's online shopping behavior
Thaichon, Park
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 38-47
Persistent link: https://www.econbiz.de/10011628984
Saved in:
3
Brand
competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini
;
Quach, Sara
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
Saved in:
4
Consumer motives and impact of western media on the Moroccan luxury buyer
Hamelin, Nicolas
;
Thaichon, Park
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 164-170
Persistent link: https://www.econbiz.de/10011556639
Saved in:
5
Aesthetic labor and visible diversity : the role in retailing service encounters
Quach, Sara
;
Jebarajakirthy, Charles
;
Thaichon, Park
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 34-43
Persistent link: https://www.econbiz.de/10011743114
Saved in:
6
Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry : a multi-group analysis utilizing social exchange the...
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581920
Saved in:
7
Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas
;
Thaichon, Park
;
Abraham, Christopher
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
Saved in:
8
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
9
Package appearance matter : facial expression and Galvanic Skin Response analysis approach
Hamelin, Nicolas
;
Agrawal, Suchi
;
Patwa, Nitin
;
Ferm, …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 624-644
Persistent link: https://www.econbiz.de/10012622614
Saved in:
10
Price image and the sugrophobia effect on luxury retail purchase intention
Cheah, Jun-Hwa
;
Waller, David
;
Thaichon, Park
;
Hiram Ting
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012304013
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
