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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Marketing and multicultural diversity"
~person:"Agovino, Massimiliano"
~person:"Belk, Russell W."
~person:"Cordes, Christian"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalisierung"
~subject:"Globalization"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Early Adoption Target Markets
Electric car adoption
Global and local consumer culture positioning
Globalisierung
Globalization
Internationales Marketing
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
13
Brand image
4
Markenimage
4
Beziehungsmarketing
3
Brand management
3
International marketing
3
Markenführung
3
Relationship marketing
3
Cultural identity
2
Italien
2
Italy
2
Kulturelle Identität
2
Abfallentsorgung
1
Abfallwirtschaft
1
Acculturation
1
Anthropomorphism
1
Atmospherics
1
Automotive industry
1
Bio-Lebensmittel
1
Brand equity
1
Brands
1
Brasilien
1
Brazil
1
Cannibalization
1
Cluster analysis
1
Clusteranalyse
1
Coalition
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer ethnocentrism
1
Cross-buying
1
Cultural Capital
1
Cultural Participation
1
Cultural consumption
1
Culture
1
Customer engagement
1
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13
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Agovino, Massimiliano
Belk, Russell W.
Cordes, Christian
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Ko, Eunju
8
Kumar, V.
7
Grewal, Dhruv
5
Hoffmann, Stefan
5
Kim, Kyung Hoon
5
Bae, Joonheui
4
Islam, Tahir
4
Mai, Robert
4
Mathur, Anil
4
Moschis, George P.
4
Ruyter, Ko de
4
Babin, Barry J.
3
Balderjahn, Ingo
3
Christodoulides, George
3
Cleveland, Mark
3
Ghaffar, Abdul
3
Hagtvedt, Henrik
3
He, Jiaxun
3
Heinberg, Martin
3
Li, Tongzhe
3
Magnusson, Peter
3
Messer, Kent D.
3
Michaelidou, Nina
3
Motyka, Scott
3
Schlager, Tobias
3
Verlegh, Peeter
3
Zhang, Jonathan Z.
3
Aiking, Harry
2
Alavi, Sascha
2
Arunachalam, S.
2
Asche, Frank
2
Baker, Andrew M.
2
Barbarossa, Camilla
2
Bijmolt, Tammo H. A.
2
Binder, Martin
2
Biswas, Dipayan
2
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of the Academy of Marketing Science
Marketing and multicultural diversity
Journal of business research : JBR
16
Journal of retailing and consumer services
12
Research in consumer behavior
10
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Emerald insight
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
International journal of consumer studies
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business ethics : JOBE
3
Journal of marketing
3
Journal of marketing communications
3
Journal of retailing
3
Marketing theory
3
Economia politica : journal of analytical and institutional economics
2
International journal of hospitality management
2
International journal of retail & distribution management
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
Routledge frontiers in the development of international business, management and marketing
2
The journal of product & brand management
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Applied economics
1
Baltic journal of management
1
Economics of innovation and new technology
1
Electronic commerce research
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
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ECONIS (ZBW)
13
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1
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
2
Cultural resonance of global brands in Brazilian social movements
Suarez, Maribel
;
Belk, Russell W.
- In:
International marketing review
34
(
2017
)
4
,
pp. 480-497
Persistent link: https://www.econbiz.de/10011760489
Saved in:
3
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
4
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
5
Good taste tastes good. Cultural capital as a determinant of organic food purchase by Italian consumers : evidence and policy implications
Agovino, Massimiliano
;
Crociata, Alessandro
;
Quaglione, …
- In:
Ecological economics : the transdisciplinary journal of …
141
(
2017
),
pp. 66-75
Persistent link: https://www.econbiz.de/10011877832
Saved in:
6
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
Saved in:
7
Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro
Loureiro, Sandra Maria Correia
;
Koo, Dong-Mo
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 208-213
Persistent link: https://www.econbiz.de/10011891457
Saved in:
8
Morphing anthropomorphism : an update
Belk, Russell W.
;
Kniazeva, Maria
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
3
,
pp. 239-247
Persistent link: https://www.econbiz.de/10011892171
Saved in:
9
Qualitative approaches to life course research : linking life story to gift giving
Minowa, Yuko
;
Belk, Russell W.
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
1
,
pp. 60-75
Persistent link: https://www.econbiz.de/10012257926
Saved in:
10
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
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