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~accessRights:"restricted"
~person:"Belk, Russell W."
~person:"Diehl, Sandra"
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Kenning, Peter"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Marktforschung"
~subject:"Werbewirkung"
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Value brands : cheap or trendy...
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Beziehungsmarketing
Deutschland
Experiment
Konsumentenverhalten
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Marketing
Marktforschung
Werbewirkung
Consumer behaviour
222
Brand management
62
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49
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35
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30
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30
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28
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24
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Belk, Russell W.
Diehl, Sandra
Foxall, Gordon R.
Gröppel-Klein, Andrea
Kenning, Peter
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Schramm-Klein, Hanna
Han, Heesup
83
Mattila, Anna S.
64
Septianto, Felix
56
Dwivedi, Yogesh Kumar
51
Paul, Justin
51
Hollebeek, Linda D.
41
Thaichon, Park
40
Kim, Jungkeun
37
Ko, Eunju
36
Lusk, Jayson L.
34
Rana, Nripendra P.
33
Kim, Seongseop
31
Nayga, Rodolfo M.
31
Rahman, Zillur
31
Japutra, Arnold
30
Wu, Luorong
30
Grewal, Dhruv
29
Park, Jungkun
29
Balaji, M. S.
28
Ahn, Jiseon
27
Jang, Soocheong
27
Law, Chun Hung Roberts
27
Prashar, Sanjeev
27
Khan, Imran
26
Line, Nathaniel D.
26
Martínez-López, Francisco J.
26
Vrontis, Demetris
26
Dhir, Amandeep
25
Jebarajakirthy, Charles
25
Ko, Yong Jae
25
Liu, Qing
25
Quach, Sara
25
So, Kevin Kam Fung
25
Bang, Nguyen
24
Guzman, Francisco
24
Gázquez-Abad, Juan Carlos
24
Hanks, Lydia
24
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Springer Fachmedien Wiesbaden
4
Nomos Verlagsgesellschaft
2
Paradoxien des Verbraucherverhaltens <Veranstaltung> <2017, Berlin>
2
Consumer Culture Theory Conference <13., 2018, Odense>
1
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1
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Journal of business research : JBR
25
Journal of retailing and consumer services
16
Research in consumer behavior
10
International journal of advertising : the quarterly review of marketing communications
9
Journal of promotion management : innovations in planning and applied research
7
SpringerLink / Bücher
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : JPM
6
The international review of retail, distribution and consumer research
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Emerald insight
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International journal of retail & distribution management
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International journal of retail and distribution management
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Australasian marketing journal
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International journal of consumer studies
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International marketing review
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Journal of business ethics : JOBE
3
Journal of fashion marketing and management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
Marketing theory
3
The journal of brand management : an international journal
3
Verbraucherforschung
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Forschungsgruppe Konsum und Verhalten
2
International journal of hospitality management
2
International journal of wine business research : IJWBR
2
Journal of consumer behaviour
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of strategic marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of vacation marketing
2
Marketing letters : a journal of research in marketing
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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Psychology & marketing
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Research
2
Routledge frontiers in the development of international business, management and marketing
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Springer eBook Collection
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The journal of consumer marketing
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ECONIS (ZBW)
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
3
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
4
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
5
Anticipated consumer guilt : an investigation into its antecedents and consequences for fair-trade consumption
Lindenmeier, Jörg
;
Lwin, Michael
;
Andersch, Henrike
; …
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 444-459
Persistent link: https://www.econbiz.de/10011791113
Saved in:
6
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
7
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
8
Antecedents and outcomes of
brand
prominence on willingness to buy luxury brands
Cheah, Isaac
;
Phau, Ian
;
Chong, Calvin
;
Shimul, Anwar Sadat
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
Saved in:
9
Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
Quintal, Vanessa
;
Phau, Ian
;
Sims, Daniel
;
Cheah, Isaac
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 175-183
Persistent link: https://www.econbiz.de/10011473186
Saved in:
10
Brand
prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
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