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To fit in or to stand out? : an eye-tracking study investigating online banner effectiveness in a media multitasking context

Beuckels, Emma; Hudders, Liselot; Cauberghe, Veroline; … - In: Journal of advertising 50 (2021) 4, pp. 461-478

Persistent link: https://www.econbiz.de/10012650826

The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers

Hudders, Liselot; De Jans, Steffi; Veirman, Marijke de - In: International journal of advertising : the review of … 40 (2021) 3, pp. 327-375

Persistent link: https://www.econbiz.de/10012586665

Advances in Advertising Research IX : Power to Consumers

Cauberghe, Verolien (ed.); Hudders, Liselot (ed.); … - 2018

This book addresses challenges and opportunities in research and management related to new advertising and consumer … process and discusses the challenges this may bring to advertisers. Advances in Advertising Research are published by the … European Advertising Academy (EAA). This volume is a selective collection of research presented at the 16th International …

Persistent link: https://www.econbiz.de/10012395869

Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence

Reijmersdal, Eva A. van; Rozendaal, Esther; Hudders, Liselot - In: Journal of interactive marketing : a quarterly … 49 (2020), pp. 94-106

Persistent link: https://www.econbiz.de/10012288926

How advertising literacy training affect children's responses to television commercials versus advergames

Hudders, Liselot; Cauberghe, Veroline; Panic, Katarina - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 909-931

Persistent link: https://www.econbiz.de/10011644533

How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog

De Jans, Steffi; Cauberghe, Veroline; Hudders, Liselot - In: Journal of advertising : official publication of the … 47 (2018) 4, pp. 309-325

Persistent link: https://www.econbiz.de/10012004045

Disclosing brand placement to young children

Pauw, Pieter de; Hudders, Liselot; Cauberghe, Verolien - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 508-525

Persistent link: https://www.econbiz.de/10011882027

Advertising targeting young children : an overview of 10 years of research : 2006-2016

De Jans, Steffi; Van de Sompel, Dieneke; Hudders, Liselot; … - In: International journal of advertising : the review of … 38 (2019) 2, pp. 173-206

Persistent link: https://www.econbiz.de/10012200218

Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising

Veirman, Marijke de; Hudders, Liselot - In: International journal of advertising : the review of … 39 (2020) 1, pp. 94-130

Persistent link: https://www.econbiz.de/10012200474

Advertising literacy training : the immediate versus delayed effects on children's responses to product placement

De Jans, Steffi; Hudders, Liselot; Cauberghe, Veroline - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 2156-2174

Persistent link: https://www.econbiz.de/10011773858