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~subject:"Confidence"
~subject:"Consumer behaviour"
~subject:"Werbung"
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Confidence
Consumer behaviour
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7,010
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Loureiro, Sandra Maria Correia
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Journal of business research : JBR
361
Journal of retailing and consumer services
221
The journal of product & brand management
186
The journal of brand management : an international journal
179
Journal of marketing communications
67
Asia Pacific journal of marketing and logistics
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International journal of hospitality management
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International journal of advertising : the review of marketing communications
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Psychology & marketing
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International marketing review
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Marketing letters : a journal of research in marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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European journal of marketing
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International journal of contemporary hospitality management
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ECONIS (ZBW)
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Other ZBW resources
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USB Cologne (EcoSocSci)
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1
Is less more or a bore? : package
design
simplicity and brand perception : an application to Champagne
Favier, Manon
;
Celhay, Franck
;
Pantin Sohier, Gaëlle
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 11-20
Persistent link: https://www.econbiz.de/10011980760
Saved in:
2
Examining the role of store
design
on consumers' cross-sectional perceptions of retail brand loyalty
Murray, John
;
Elms, Jonathan
;
Teller, Christoph
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 147-156
Persistent link: https://www.econbiz.de/10011743209
Saved in:
3
Sensory aspects of package
design
Krishna, Aradhna
;
Cian, Luca
;
Aydınoğlu, Nilüfer Z.
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10011704683
Saved in:
4
How augmented reality can enhance fashion retail : a UX
design
perspective
Xue, Liangchao
;
Parker, Christopher J.
;
Hart, Cathryn A.
- In:
International journal of retail and distribution management
51
(
2023
)
1
,
pp. 59-80
Persistent link: https://www.econbiz.de/10013552683
Saved in:
5
An investigation of visual components of packaging on food consumer behavior
Ahmadi, Golnesa
;
Bahrami, Hamid Reza
;
Ahani, Mona
- In:
Business and Economic Research : BER
3
(
2013
)
2
,
pp. 1-11
Persistent link: https://www.econbiz.de/10009786097
Saved in:
6
Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla
;
Wrigley, Cara
- In:
Business horizons
59
(
2016
)
3
,
pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
Saved in:
7
New life luxury : upcycled Scottish heritage textiles
Keith, Sara
;
Silies, Maria
- In:
International journal of retail & distribution management
43
(
2015
)
10/11
,
pp. 1051-1064
Persistent link: https://www.econbiz.de/10011505975
Saved in:
8
Exploring age effects on children's preferences of package
design
: curvilinearity, figurativeness, and complexity
Zhang, Dan
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 416-434
Persistent link: https://www.econbiz.de/10012312904
Saved in:
9
Package graphic
design
and communication across cultures : an investigation of Chinese consumers' interpretation of imported wine labels
Celhay, Franck
;
Cheng, Peiyao
;
Masson, Josselin
;
Li, Wenhua
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10012288650
Saved in:
10
Sensory imagery in advertising : how the senses affect perceived product
design
and consumer attitude
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Bettels, Jannick
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
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