Similar Search Results

How promotions work: ScanPro-based evolutionary model building

Heerde, Harald J. van; Leeflang, Peter; Wittink, Dick R. - In: Schmalenbach business review : sbr 54 (2002) 3, pp. 198-220

Persistent link: https://www.econbiz.de/10001678866

Marketing in the era of COVID-19

Hoekstra, Janita Cornelia; Leeflang, Peter - In: Italian journal of marketing : ITJM 2020 (2020) 4, pp. 249-260

Persistent link: https://www.econbiz.de/10012418086

Bridging the gap : reflections on theorizing with managers

Leeflang, Peter - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1153-1160

Persistent link: https://www.econbiz.de/10011725644

Absorbing integration : empirical evidence on the mediating role of absorptive capacity between functional-/cross-functional integration and innovation performance

Hausberg, J. Piet; Leeflang, Peter - In: International journal of innovation management 23 (2019) 6, pp. 1950056-1-37

Persistent link: https://www.econbiz.de/10012098630

Effects of traditional advertising and social messages on brand-building metrics and customer acquisition

Vries, Lisette de; Gensler, Sonja; Leeflang, Peter - In: Journal of marketing 81 (2017) 5, pp. 1-15

Persistent link: https://www.econbiz.de/10011749812

Multi-unit price promotions and their impact on purchase decisions and sales

Drechsler, Salome; Leeflang, Peter; Bijmolt, Tammo H. A.; … - In: European journal of marketing : EJM 51 (2017) 5/6, pp. 1049-1074

Persistent link: https://www.econbiz.de/10011708832

Modeling markets : analyzing marketing phenomena and improving marketing decision making

Leeflang, Peter; Wieringa, Jaap E.; Bijmolt, Tammo H. A.; … - 2015

This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. The market environment is changing rapidly and constantly. With the...

Persistent link: https://www.econbiz.de/10012401974

Thriving through turbulence : lessons from marketing academia and marketing practice

Hoekstra, Janita Cornelia; Leeflang, Peter - In: European management journal 41 (2023) 5, pp. 730-743

Persistent link: https://www.econbiz.de/10014495945

Understanding how satisfactory service relationships can be mutually beneficial in the higher education context

Malhotra, Neeru; Frech, Bernadette; Leeflang, Peter; … - In: European journal of marketing 57 (2023) 2, pp. 562-598

Persistent link: https://www.econbiz.de/10013502596

Advanced methods for modeling markets

Leeflang, Peter (ed.); Wieringa, Jaap E. (ed.); … - 2017

Persistent link: https://www.econbiz.de/10011660853