Narrow search
Showing 1 - 10 of 47,218
Cover Image
A data mining framework for targeted category promotions
Reutterer, Thomas; Hornik, Kurt; March, Nicolas; … - In: Journal of business economics : JBE 87 (2017) 3, pp. 337-358
Persistent link: https://www.econbiz.de/10011707346
Cover Image
Akzeptanz mobiler Kundenkartenprogramme bei Konsumenten
Prein, Jan - 2011 - 1. Aufl.
Mobile Marketing gewinnt in der Unternehmenspraxis zunehmend an Bedeutung. Einen interessanten Anwendungsbereich für mobile Dienste stellen Kundenkartenprogramme dar, bei denen sowohl die Kundenkarte und Coupons, als auch die Programmkommunikation auf das Handy übertragen werden können. Jan...
Persistent link: https://www.econbiz.de/10013516138
Cover Image
Why pay for something you can get free? : Indian market mavens' M-coupon redmenption behaviors
Gorder-Hinchey, Bonnie; Mantz, Timothy K.; Mantz, Kathy; … - In: Journal of international business and economics : JIBE 19 (2019) 3, pp. 13-22
Persistent link: https://www.econbiz.de/10012879120
Cover Image
Competitive location-based mobile coupon targeting strategy
Luo, Meiling; Li, Gang; Chen, Xudong - In: Journal of retailing and consumer services 58 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10012431570
Cover Image
Effort justification for fun activities? : the effect of location-based mobile coupons using games
Kim, Hee Jin; Song, Hayeon - In: Journal of retailing and consumer services 54 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012238343
Cover Image
A study on sales promotions using mobile coupons for the Indian quick-service restaurants
Gupta, Sandeep; Wali, O. P. - In: International journal of Indian culture and business … 21 (2020) 1, pp. 5-24
Persistent link: https://www.econbiz.de/10012284756
Cover Image
Do electronic loyalty programs still drive customer choice and repeat purchase behaviour?
Alshurideh, D. Muhammad - In: International journal of electronic customer … 12 (2019) 1, pp. 40-57
Persistent link: https://www.econbiz.de/10012253349
Cover Image
When loyalty goes mobile : effects of mobile loyalty apps on purchase, redemption, and competition
Son, Yoonseock; Oh, Wonseok; Han, Sang Pil; Park, Sungho - In: Information systems research : ISR 31 (2020) 3, pp. 835-847
Persistent link: https://www.econbiz.de/10012298128
Cover Image
Scanning for discounts : examining the redemption of competing mobile coupons
Mills, Paul; Zamudio, César - In: Journal of the Academy of Marketing Science 46 (2018) 5, pp. 964-982
Persistent link: https://www.econbiz.de/10011924823
Cover Image
Mobile coupon acquisition and redemption for restaurants : the effects of store clusters as a double-edged sword
Qiu, Chun; Zhao, Ping - In: Journal of business research : JBR 103 (2019), pp. 163-172
Persistent link: https://www.econbiz.de/10012104136