Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
An International Perspective o...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet
5,338
Advertising
4,417
Werbung
3,339
Consumer behaviour
2,237
Konsumentenverhalten
1,973
Werbewirkung
1,802
Advertising effects
1,799
Internet marketing
1,352
Online-Marketing
1,328
Electronic Commerce
1,010
E-commerce
990
Social Web
766
Social web
766
advertising
574
Online retailing
504
Online-Handel
503
Brand management
480
Markenführung
449
Theory
431
Theorie
426
China
335
Information technology
334
Marketing
319
Brand image
302
Welt
298
World
298
Markenimage
284
Informationstechnik
280
USA
280
Marketing management
246
United States
243
Marketingmanagement
241
Pricing strategy
224
Preismanagement
222
Viral marketing
221
Virales Marketing
221
Relationship marketing
205
Digitalisierung
204
internet
195
Brand
191
more ...
less ...
Online availability
All
Undetermined
Free
8,935
Type of publication
All
Article
9,082
Book / Working Paper
1,139
Journal
7
Other
1
Type of publication (narrower categories)
All
Article in journal
5,267
Aufsatz in Zeitschrift
5,267
research-article
1,556
review-article
320
review
307
Aufsatz im Buch
260
Book section
260
Graue Literatur
189
Non-commercial literature
189
case-report
185
Arbeitspapier
182
Working Paper
182
non-article
165
viewpoint
145
conceptual-paper
115
Aufsatzsammlung
108
Hochschulschrift
71
Conference paper
59
Konferenzbeitrag
59
Konferenzschrift
40
technical-paper
37
Collection of articles of several authors
35
Sammelwerk
35
Lehrbuch
20
Thesis
18
Textbook
11
Amtsdruckschrift
8
Bibliografie
8
Case study
8
Fallstudie
8
Government document
8
Wörterbuch
7
Conference proceedings
5
Bibliografie enthalten
4
Bibliography included
4
Festschrift
4
Handbook
3
Handbuch
3
Dissertation u.a. Prüfungsschriften
2
Einführung
2
more ...
less ...
Language
All
English
9,204
Undetermined
695
German
325
Spanish
5
French
3
Author
All
Eisend, Martin
30
Septianto, Felix
28
Taylor, Charles Raymond
25
Gunter, Barrie
24
Maxymuk, John
20
Nicholas, David
19
Thelwall, Mike
18
Ford, John B.
17
Huh, Jisu
17
Rosengren, Sara
17
Yoon, Sukki
17
Campbell, Colin L.
16
Dahlén, Micael
16
Kippenberger, T
16
Pelsmacker, Patrick de
16
Stafford, Marla Royne
16
Wirtz, Bernd W.
16
Chan, Kara
15
Hudders, Liselot
15
Mueller, Barbara
15
Quach, Sara
15
Williams, Peter
15
Anderson, Simon P.
14
Dens, Nathalie
14
Karray, Salma
14
Yoon, Hye Jin
14
Zaccour, Georges
14
Diehl, Sandra
13
Goldfarb, Avi
13
Okazaki, Shintaro
13
Wu, Linwan
13
du Preez, Madely
13
Bellman, Steven
12
Choi, Yung Kyun
12
Dwivedi, Yogesh Kumar
11
Gans, Joshua
11
Kitchen, Philip J.
11
Martín Herrán, Guiomar
11
Thaichon, Park
11
Valletti, Tommaso M.
11
more ...
less ...
Institution
All
IGI Global
127
Springer Fachmedien Wiesbaden
51
OECD
48
C.E.P.R. Discussion Papers
35
Organisation for Economic Co-operation and Development
32
Edward Elgar Publishing
14
National Bureau of Economic Research
11
World Bank Group
10
NetLibrary, Inc
5
Berkeley Electronic Press
4
Economics Department, Organisation de Coopération et de Développement Économiques (OCDE)
3
Peter Lang GmbH
3
Springer International Publishing
3
World Bank
3
Information Resources Management Association
2
Springer-Verlag GmbH
2
Technische Universität Braunschweig
2
"Media Economics Revisited" - (Wie) Verändert das Internet die Ökonomie der Medien? <Veranstaltung> <2016, Jena>
1
Akademie für Politische Bildung <Tutzing>
1
Albert-Ludwigs-Universität Freiburg
1
Asian Development Bank
1
CRC Press LLC.
1
Charitable Fund (London, England)
1
College of Europe
1
Concurrent SIGPHIL_372ICIS (Virtual Only) Workshop on Products of Theorizing: Towards Native Theories of Emerging Information Technology <9., 2021, Online>
1
Conference “Competition on the Internet” <2013, München>
1
Digital Technologies in Teaching and Learning Strategies <Veranstaltung> <2021, Rostow am Don>
1
European Advertising Academy
1
Europäische Kommission
1
Europäische Kommission / Generaldirektion Informationsgesellschaft und Medien
1
Evangelische Akademie Tutzing
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <16., 2017, Gent>
1
ICORIA <17., 2018, Valencia>
1
ICORIA <18., 2019, Krems>
1
ICORIA <Veranstaltung> <21., 2023, Bordeaux>
1
Interdisziplinäres Symposium der Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation (EUKO) <13., 2013, Eichstätt>
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
1
more ...
less ...
Published in...
All
Online Information Review
316
International journal of advertising : the review of marketing communications
199
Journal of Consumer Marketing
193
European Journal of Marketing
185
Journal of business research : JBR
168
Journal of advertising
163
SpringerLink / Bücher
145
Journal of advertising research
143
Strategic Direction
132
Telecommunications policy : the international journal of digital economy, data sciences and new media
132
Aslib Proceedings
127
Journal of marketing communications
115
Marketing Intelligence & Planning
103
International journal of advertising : the quarterly review of marketing communications
100
Young Consumers
99
Industrial Management & Data Systems
85
International Marketing Review
83
Journal of Documentation
82
Marketing Science
82
Journal of retailing and consumer services
81
Journal of Product & Brand Management
75
Journal of Services Marketing
74
Technological forecasting & social change : an international journal
69
The Bottom Line
67
Journal of advertising : official publication of the American Academy of Advertising
64
Journal of promotion management : innovations in planning and applied research
64
Management science : journal of the Institute for Operations Research and the Management Sciences
63
Qualitative Market Research: An International Journal
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
Information economics and policy : IEP
53
International journal of internet marketing and advertising : IJIMA
53
International Journal of Retail & Distribution Management
51
Journal of promotion management : JPM
51
European journal of operational research : EJOR
47
Discussion paper / Centre for Economic Policy Research
44
International Journal of Bank Marketing
44
Journal of historical research in marketing
44
Information systems research : ISR
42
Journal of current issues and research in advertising
42
Asia Pacific Journal of Marketing and Logistics
41
more ...
less ...
Source
All
ECONIS (ZBW)
6,633
Other ZBW resources
2,889
RePEc
695
USB Cologne (EcoSocSci)
9
BASE
3
Showing
1
-
10
of
10,229
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Saved in:
2
Online
advertising
disclaimers
in unregulated markets : use of
disclaimers
by multinational and local companies in the Brazilian toy industry
Veloso, Andres Rodriguez
;
Hildebrand, Diogo
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 893-909
Persistent link: https://www.econbiz.de/10011859137
Saved in:
3
The self-deceived consumer : women’s emotional and attitudinal reactions to the airbrushed thin ideal in the absence versus presence of
disclaimers
Borau, Sylvie
;
Nepomuceno, Marcelo Vinhal
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 325-340
Persistent link: https://www.econbiz.de/10011988975
Saved in:
4
Click me : an examination of the impact size, color, and design has on banner advertisements generating clicks
North, Michael
;
Ficorilli, Michael
- In:
Journal of financial services marketing : JFSM
22
(
2017
)
3
,
pp. 99-108
Persistent link: https://www.econbiz.de/10011799565
Saved in:
5
Consumer response to
disclosures
in digitally retouched advertisements
Schirmer, Nadine Andrea
;
Schwaiger, Manfred
;
Taylor, …
- In:
Journal of public policy & marketing : JPP & M ; an …
37
(
2018
)
1
,
pp. 131-141
Persistent link: https://www.econbiz.de/10012016481
Saved in:
6
Are
online
and offline
advertising
substitutes or complements? : evidence from U.S. food industries
He, Xi
;
Lopez, Rigoberto A.
;
Liu, Yizao
- In:
Journal of agricultural & food industrial organization
15
(
2017
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011863319
Saved in:
7
Moving towards transparency for native advertisements on news websites : a test of more detailed
disclosures
Krouwer, Simone
;
Poels, Karolien
;
Paulussen, Steve
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 51-73
Persistent link: https://www.econbiz.de/10012200472
Saved in:
8
Understanding
online
donor behavior : the role of donor characteristics, perceptions of the
internet
, website and program, and influence from social networks
Shier, Micheal L.
;
Handy, Femida
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
3
,
pp. 219-230
Persistent link: https://www.econbiz.de/10009778679
Saved in:
9
Scale development and validation for measuring the adoption of mobile banking services
Chawla, Deepak
;
Joshi, Himanshu
- In:
Global business review
20
(
2019
)
2
,
pp. 434-457
Persistent link: https://www.econbiz.de/10012035730
Saved in:
10
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
