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Ethical management of intangible assets in contemporary organizations
Gambetti, Rossella C.; Melewar, T. C.; Martin, Kelly D. - In: Business ethics quarterly : the journal of the Society … 27 (2017) 3, pp. 381-392
Persistent link: https://www.econbiz.de/10011735306
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The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi; Ali, Sulaiman Muhammad; … - In: Business ethics quarterly : the journal of the Society … 27 (2017) 3, pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
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Corporate brand as a contract with stakeholders : theology or pragmatism?
Tarnovskaya, Veronika - In: Marketing intelligence & planning 33 (2015) 6, pp. 865-886
Persistent link: https://www.econbiz.de/10011447681
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Corporate citizenship : challenging the corporate centricity in corporate marketing
Andersen, Sophie Esmann; Johansen, Trine Susanne - In: Journal of business research : JBR 131 (2021), pp. 686-699
Persistent link: https://www.econbiz.de/10012545106
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Corporate social responsibility and corporate brand building in Africa's emerging markets
Meru, Abel Kinoti; Kinoti, Mary Wanjiru - In: Marketing Communications and Brand Development in …, (pp. 211-231). 2022
Persistent link: https://www.econbiz.de/10013280199
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Quo vadis corporate marketing?
Podnar, Klement; Balmer, John M.T. - In: Journal of business research : JBR 134 (2021), pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
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Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.; Podnar, Klement - In: Journal of business research : JBR 134 (2021), pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
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Corporate branding and corporate social responsibility : toward a multi-stakeholder interpretive perspective
Maon, François; Swaen, Valérie; De Roeck, Kenneth - In: Journal of business research : JBR 126 (2021), pp. 64-77
Persistent link: https://www.econbiz.de/10012494305
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"Corporate image at stake" : the impact of crises and response strategies on consumer perceptions of corporate brand alliances
Singh, Jaywant; Crisafulli, Benedetta; Quamina, La Toya - In: Journal of business research : JBR 117 (2020), pp. 839-849
Persistent link: https://www.econbiz.de/10012288104
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Strength of corporate social responsibility as a corporate brand association : general public perspective
Bawa, Anupam; Saha, Anirban - In: Decision 43 (2016) 4, pp. 313-332
Persistent link: https://www.econbiz.de/10011645680