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Historical inclusion and exclusion : New Zealand archives as primary resources for historical research
Kennedy, Ann-Marie; Krisjanous, Jayne; Welland, Sarah - In: Journal of historical research in marketing 14 (2022) 2, pp. 179-195
Persistent link: https://www.econbiz.de/10013329664
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Social marketing meets interactive media: lessons for the advertising community
Moran, N. - In: Strategic Direction 28 (2012) 6
Persistent link: https://www.econbiz.de/10015011857
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Alternative approaches to decreasing maternal anemia : identifying the need for social marketing strategies to promote iron-folic acid supplementation in the Peruvian highlands
Shaw, Alina; Golding, Lenette; Girard, Aimee Webb - In: International journal of nonprofit & voluntary sector … 17 (2012) 4, pp. 325-333
Persistent link: https://www.econbiz.de/10010201102
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Marketing social missions-adopting social marketing for social entrepreneurship? : a conceptual analysis and case study Marketing social missions-adopting social marketing for soci...
Madill, Judith J.; Ziegler, Rafael - In: International journal of nonprofit & voluntary sector … 17 (2012) 4, pp. 341-351
Persistent link: https://www.econbiz.de/10010201109
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Using an expanded theory of planned behavior to predict adolescents' intention to engage in healthy eating
Chan, Kara; Prendergast, Gerard P.; Ng, Yu Leung - In: Journal of international consumer marketing 28 (2016) 1, pp. 16-27
Persistent link: https://www.econbiz.de/10011459949
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A hierarchy-of-effects approach to designing a social marketing game
Russell-Bennett, Rebekah; Leo, Cheryl; Rundle-Thiele, Sharyn - In: Journal of nonprofit & public sector marketing 28 (2016) 2, pp. 105-128
Persistent link: https://www.econbiz.de/10011514766
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Macro-social marketing
Kennedy, Ann-Marie - In: Journal of macromarketing : examining the interactions … 36 (2016) 3, pp. 354-365
Persistent link: https://www.econbiz.de/10011561603
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Religiosity and digital piracy : an empirical examination
Casidy, Riza; Phau, Ian; Lwin, Michael - In: Services marketing quarterly 37 (2016) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10011452121
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Toward a service-dominant approach to social marketing
Luca, Nadina R.; Hibbert, Sally; McDonald, Ruth - In: Marketing theory 16 (2016) 2, pp. 194-218
Persistent link: https://www.econbiz.de/10011495070
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Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns
Gordon, Ross; Jones, Sandra; Barrie, Lance; Gilchrist, Heidi - In: Journal of macromarketing : examining the interactions … 35 (2015) 4, pp. 419-434
Persistent link: https://www.econbiz.de/10011413158