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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Chan, Eugene Y. - 2024
Introduction to this Text -- PART 1 -- Chapter 1: Consumer Decision Making Strategies -- PART 2 -- Chapter 2: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury Consumer Behavior -- Chapter 7: Digital Consumer Behavior...
Persistent link: https://www.econbiz.de/10014478777
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A multi-group analysis of online survey respondent data quality : comparing a regular USA consumer panel to MTurk samples
Smith, Scott M.; Roster, Catherine A.; Golden, Linda L.; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3139-3148
Persistent link: https://www.econbiz.de/10011507956
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Researching a segmented market : reflections on telephone interviewing
Lord, Rhiannon; Bolton, Nicola; Fleming, Scott; … - In: Management research review 39 (2016) 7, pp. 786-802
Persistent link: https://www.econbiz.de/10011564332
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Exploring the empirical evidence of social desirability bias (SDB) in sport consumer research
Park, Youngho; Kwak, Dae Hee - In: International journal of sports marketing & sponsorship 23 (2022) 1, pp. 173-189
Persistent link: https://www.econbiz.de/10012797848
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Are fast responses more random? : testing the effect of response time on scale in an online choice experiment
Börger, Tobias - In: Environmental & resource economics : the official … 65 (2016) 2, pp. 389-413
Persistent link: https://www.econbiz.de/10011648687
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Amplifying marginalised consumers' voices : a case for trauma-informed qualitative methodologies
Crosby, Elizabeth; McKeage, Kim; Rittenburg, Terri L.; … - In: International journal of market research 65 (2023) 2/3, pp. 320-339
Persistent link: https://www.econbiz.de/10014246993
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Mobile market research applications as a new voice of customer method : implications for innovation and design management
Green, William; Cluley, Robert; Gasparin, Marta - In: Research-technology management 63 (2020) 1, pp. 49-55
Persistent link: https://www.econbiz.de/10012180851
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The cultural influence on mass customization
Wabia, Carolin - 2020
Persistent link: https://www.econbiz.de/10012234738
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New product success in the consumer packaged goods industry : a shopper marketing approach
Lamey, Lien; Deleersnyder, Barbara; Steenkamp, … - In: International journal of research in marketing : IJRM ; … 35 (2018) 3, pp. 432-452
Persistent link: https://www.econbiz.de/10011943234
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Forecasting purchase rates of new products introduced in existing categories
Dass, Mayukh; Moradi, Masoud; Zihagh, Fereshteh - In: Journal of marketing analytics : JMA 11 (2023) 3, pp. 385-408
Persistent link: https://www.econbiz.de/10014374856