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How important is CRM toward customer's loyalty to conventional and Islamic bank marketing strategy? : a case study from Indonesia
Munandar, Jono Mintarto; Oktaviani, Dewi; Angraini, Yenni - In: Journal of Islamic marketing 13 (2022) 1, pp. 246-263
Persistent link: https://www.econbiz.de/10012797434
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Explicating consumer segmentation and brand positioning in the Islamic financial services industry : a Malaysian perspective
Rusnah Muhamad; Sharifah Faridah Syed Alwi - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 253-274
Persistent link: https://www.econbiz.de/10011471620
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Measuring halal brand association (HalBA) for Islamic banks
Suharni Maulan; Nor Asiah Omar; Maisarah Ahmad - In: Journal of Islamic marketing : JIMA 7 (2016) 3, pp. 331-354
Persistent link: https://www.econbiz.de/10011552757
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Brand attributes, corporate brand image and customer loyalty of Islamic banks in Malaysia
Ab Hamid, Siti Ngayesah; Suharni Maulan; Jusoh, Wan … - In: Journal of Islamic marketing 14 (2023) 10, pp. 2404-2428
Persistent link: https://www.econbiz.de/10014428586
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An extension of Aaker's brand personality model from Islamic perspective : a conceptual study
Ahmed, Muhammad; Muhammad Tahir Jan - In: Journal of Islamic marketing : JIMA 6 (2015) 3, pp. 388-405
Persistent link: https://www.econbiz.de/10011457610
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Advances in Islamic finance, marketing, and management : an Asian perspective
Mutum, Dilip S. (ed.); Butt, Mohammad Mohsin (ed.);  … - 2016
Demonstrating high quality theoretical and empirical findings in the areas of Islamic finance, banking, entrepreneurship, insurance, capital market, Islamic leadership, and Halal marketing, this new work includes topics on consumer perception, services orientation, new product development, risk...
Persistent link: https://www.econbiz.de/10012215564
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The role of customer online brand experience in customers' intention to forward online company-generated content : the case of the Islamic online banking sector in Palestine
Yasin, Mahmoud; Liébana-Cabanillas, Francisco; Porcu, Lucia - In: Journal of retailing and consumer services 52 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012132223
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Managing consumer-based brand equity through brand experience in Islamic banking
Mohsin Altaf; Iqbal, Naveed; Mokhtar, Sany Sanuri Mohd; … - In: Journal of Islamic marketing : JIMA 8 (2017) 2, pp. 218-242
Persistent link: https://www.econbiz.de/10011750274
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Brand religiosity aura and brand loyalty in Indonesia Islamic banking
Sri Wahyuni; Fitriani, Nani - In: Journal of Islamic marketing : JIMA 8 (2017) 3, pp. 361-372
Persistent link: https://www.econbiz.de/10011812841
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Can espousal of Islamic advertising practices by organisations increase brand credibility in Pakistani Muslim consumers? : an empirical study
Raza, Ahmed - In: International journal of Islamic marketing and branding 6 (2021) 1, pp. 36-59
Persistent link: https://www.econbiz.de/10012670754