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Brand association in jewellery segment : scale development and validation
Jaggi, Shamily; Nim, Dheeraj - In: International journal of applied management science : IJAMS 12 (2020) 4, pp. 309-323
Persistent link: https://www.econbiz.de/10012504992
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Measuring brand experiences cross-nationally
Saari, Ulla A.; Mäkinen, Saku J. - In: The journal of brand management : an international journal 24 (2017) 1, pp. 86-104
Persistent link: https://www.econbiz.de/10011704267
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The role of brand architecture and brand heritage for family-owned wineries : the case of Crete, Greece
Kladou, Stella; Psimouli, Maria; Kapareliotis, Ilias - In: International journal of entrepreneurship and small … 41 (2020) 3, pp. 309-330
Persistent link: https://www.econbiz.de/10012509829
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Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith; Ackfeldt, Anna-Lena; Melewar, T. C. - In: Journal of general management 43 (2017/2018) 2, pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
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What and how to communicate about a corporate brand with the consumers : an exploratory study
Mann, Bikram Jit Singh; Kaur Ghuman, Mandeep - In: Journal of marketing communications 24 (2018) 3, pp. 230-249
Persistent link: https://www.econbiz.de/10011852950
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Developing and validating a scale of consumer brand embarrassment tendencies
Walsh, Gianfranco; Albrecht, Arne K.; Hofacker, Charles F. - In: Journal of business research : JBR 69 (2016) 3, pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
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A consumer-perceived consumer-based brand equity scale
Baalbaki, Sally; Guzmán, Francisco - In: The journal of brand management : an international journal 23 (2016) 3, pp. 229-251
Persistent link: https://www.econbiz.de/10011477639
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Why does this brand speak to me? : conceptualization, scale development, and validation of brand relevance
Guèvremont, Amélie; Durif, Fabien; Grappe, Cindy G. - In: Journal of promotion management : innovations in … 27 (2021) 5, pp. 609-629
Persistent link: https://www.econbiz.de/10012549621
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Brand respect : conceptualization, scale development and validation
Jahanvi, Jahanvi; Sharma, Meenakshi - In: Journal of business research : JBR 132 (2021), pp. 115-123
Persistent link: https://www.econbiz.de/10012581569
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Multidimensional green brand equity : a cross-cultural scale development and validation study
Ishaq, Muhammad Ishtiaq - In: International journal of market research 63 (2021) 5, pp. 560-575
Persistent link: https://www.econbiz.de/10012625167