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Fuzzy optimization and multi-criteria decision making in digital marketing
Kumar, Anil (ed.); Dash, Manoj Kumar (ed.) - 2016
"This book applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment through the use of timely research and case studies on practical implementation of such theories in the digital marketplace"--
Persistent link: https://www.econbiz.de/10011403939
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Modeling gender based customer preferences of information search channels
Khatwani, Gaurav; Srivastava, Praveen Ranjan - In: Journal of global information management : an official … 25 (2017) 2, pp. 52-67
Persistent link: https://www.econbiz.de/10011673650
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Integrating websites with social media : an approach for group decision support
Kar, Arpan Kumar - In: Journal of decision systems 24 (2015) 3, pp. 339-353
Persistent link: https://www.econbiz.de/10011505852
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Identifying organization preferences of internet marketing channels using hybrid fuzzy MCDM theories
Khatwan, Gauravi; Srivastava, Praveen Ranjan - In: Journal of electronic commerce in organizations : the … 13 (2015) 4, pp. 26-54
Persistent link: https://www.econbiz.de/10011446138
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Applying the fuzzy analytical network process in digital marketing
Kaltenrieder, Patrick; D'Onofrio, Sara; Portmann, Edy - In: Fuzzy optimization and multi-criteria decision making …, (pp. 202-232). 2016
Persistent link: https://www.econbiz.de/10011478605
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Ranking objectives of advertisements on Facebook by a fuzzy TOPSIS method
Chu, Ta-Chung; Kysely, Miroslav - In: Electronic commerce research 21 (2021) 4, pp. 881-916
Persistent link: https://www.econbiz.de/10012698532
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A fuzzy asymmetric TOPSIS model for optimizing investment in online advertising campaigns
Arroyo-Cañada, Francisco-Javier; Gil-Lafuente, Jaime - In: Operational research : an international journal 19 (2019) 3, pp. 701-716
Persistent link: https://www.econbiz.de/10012127665
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An extended TODIM method to rank products with online reviews under intuitionistic fuzzy environment
Zhang, Donglai; Li, Yongli; Wu, Chong - In: Journal of the Operational Research Society 71 (2020) 2, pp. 322-334
Persistent link: https://www.econbiz.de/10012215741
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Fuzzy optimization and multi-criteria decision making in digital marketing
Kumar, Anil (ed.); Dash, Manoj Kumar (ed.) - 2016
"This book applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment through the use of timely research and case studies on practical implementation of such theories in the digital marketplace"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011728324
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The consideration factors of adopting location-based advertising push platform
Yang, Heng-Li; Lin, Shiang-Lin - In: International journal of information systems and change … 13 (2023) 3, pp. 209-233
Persistent link: https://www.econbiz.de/10014443571