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1
Effect of ambush marketing on attitude and purchase intention in the social media context : misidentification and identification
Lin, Yi-Hsiu
;
Chen, Chen-Yueh
;
Chou, Ya-Lun
;
Yeh, Chia-Jun
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
1
,
pp. 207-226
Persistent link: https://www.econbiz.de/10014282744
Saved in:
2
The effects of
sponsorship
on the promotion of
sports
events
Nuseir, Mohammed T.
- In:
International journal of business innovation and …
22
(
2020
)
2
,
pp. 191-207
Persistent link: https://www.econbiz.de/10012250900
Saved in:
3
Explaining the mixed outcomes from hosting major sporting events in promoting tourism
Rojas-Méndez, José
;
Davies, Gary
;
Jamsawang, Jutatip
; …
- In:
Tourism management : research, policies, practice
74
(
2019
),
pp. 300-309
Persistent link: https://www.econbiz.de/10012128641
Saved in:
4
An examination of women's
sport
sponsorship
: a case study of female Australian Rules football
Morgan, Ashlee
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
17/18
,
pp. 1644-1666
Persistent link: https://www.econbiz.de/10012178655
Saved in:
5
Mixing FIFA World Cup
alcohol
sponsorship
agreements with Islamic host countries : a conceptual framework
Dun, Susan
;
Rachdi, Hatim
- In:
Journal of Islamic marketing
15
(
2024
)
1
,
pp. 159-171
Persistent link: https://www.econbiz.de/10014451914
Saved in:
6
The impact of
sponsorship
on social media engagement : a longitudinal examination of professional
sport
teams
Naraine, Michael L.
;
Bakhsh, Jordan T.
;
Wanless, Liz
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10013411506
Saved in:
7
Socially responsible or financially exploitative? :
sports
fans' views of the response by sportswear brands to athlete activism in the USA
Cleland, Jamie
;
Cashmore, Ernest
;
Sanderson, Jimmy
- In:
International journal of sport management and marketing …
24
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10015066412
Saved in:
8
Marketing investments in
sport
venue naming rights and the market value of the firm
Goldberg, David M.
;
Deane, Jason K.
;
Rakes, Terry R.
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 233-252
Persistent link: https://www.econbiz.de/10012059517
Saved in:
9
Drivers of brand image improvement in
sports
-event
sponsorship
Grohs, Reinhard
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 391-420
Persistent link: https://www.econbiz.de/10011567052
Saved in:
10
Can
sports
sponsorship
affect consumers' motivation for
sports
consumption?
Thomas, Oliver
;
Kucza, Gunther
;
Schuppisser, Stefan W.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 893-922
Persistent link: https://www.econbiz.de/10013357208
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