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Anbieterseitige Kündigung von Kundenbeziehungen : Empirische Erkenntnisse und praktische Implikationen zum Kündigungsmanagement

Lucco, Andreas (contributor) - 2009

Kündigung von Kundenbeziehungen als Untersuchungsgegenstand des Relationship Marketing -- Theoretische Fundierung der anbieterseitigen Kündigung -- Erkenntnisse aus der angewandten Wissenschaft zur Kündigung von Kundenbeziehungen -- Entwicklung eines Wirkungsmodells der Kündigungsqualität...

Persistent link: https://www.econbiz.de/10014014789

Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic

Sung, Kyongsik; Lee, Seoki - In: International journal of hospitality management 108 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10013482908

A theory of marketing's contribution to customers' perceived value

Misra, Shekhar; Pedada, Kiran; Sinha, Ashish - In: Journal of creating value 8 (2022) 2, pp. 219-240

Persistent link: https://www.econbiz.de/10014581506

Unlocking the transformative potential of customer data in retailing

Saarijärvi, Hannu; Kuusela, Hannu; Kannan, P. K.; … - In: The international review of retail, distribution and … 26 (2016) 3, pp. 225-241

Persistent link: https://www.econbiz.de/10011543275

An integrated model of corporate brand experience and customer value co-creation behaviour

Shamim, Amjad; Ghazali, Zulkipli; Albinsson, Pia A. - In: International journal of retail & distribution management 44 (2016) 2, pp. 139-158

Persistent link: https://www.econbiz.de/10011552612

Conceptualisations of the consumer in marketing thought

Kennedy, Ann-Marie; Laczniak, Gene R. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 166-188

Persistent link: https://www.econbiz.de/10011453315

Customer usage processes : a conceptualization and differentiation

Pfisterer, Lucas; Roth, Stefan - In: Marketing theory 15 (2015) 3, pp. 401-422

Persistent link: https://www.econbiz.de/10011492816

The role of consumer engagement in recovering online service failures : an application of service-dominant logic

Islam, Jamid Ul; Rahman, Zillur; Hollebeek, Linda D. - In: Handbook of research on customer engagement, (pp. 456-469). 2019

Persistent link: https://www.econbiz.de/10013163406

Development of a brand community engagement model : a service-dominant logic perspective

Haverila, Kai; Haverila, Matti; McLaughlin, Caitlin - In: Journal of consumer marketing 39 (2022) 2, pp. 166-179

Persistent link: https://www.econbiz.de/10013165325

A renaissance of brand experience : advancing the concept through a multi-perspective analysis

Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia - In: Journal of business research : JBR 91 (2018), pp. 123-133

Persistent link: https://www.econbiz.de/10011902852

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