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24
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23
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21
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21
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20
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19
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19
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19
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19
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16
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14
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12
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12
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11
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European Journal of Marketing
79
Journal of the history of economic thought
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History of economic ideas : HEI
66
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64
Review of political economy
56
Routledge studies in the history of economics
54
The review of Austrian economics
53
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50
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48
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48
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41
Emerald insight
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40
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Journal of Historical Research in Marketing
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Marketing Intelligence & Planning
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Marketing theory
30
AMS review : official publication of the Academy of Marketing Science
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Springer eBook Collection / Economics and Finance
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Strategic Direction
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History of economics review : HER
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Journal of macromarketing
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Palgrave Studies in the History of Economic Thought
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Journal of institutional economics
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Industrial marketing management : the international journal for industrial and high-tech firms
25
Review of radical political economics
25
Brazilian journal of political economy
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A source book on early monetary thought : writings on money before Adam Smith
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23
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ECONIS (ZBW)
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1
Lessons in scholarship
Wilkie, William L.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 322-331
Persistent link: https://www.econbiz.de/10012264021
Saved in:
2
Robert F. Lusch : one of a kind scholar and a macromarketer
Peterson, Mark
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 317-320
Persistent link: https://www.econbiz.de/10011750622
Saved in:
3
From goods-dominant logic to service-dominant logic? : service, service capitalism and service socialism
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
21
(
2021
)
1
,
pp. 113-134
Persistent link: https://www.econbiz.de/10012484435
Saved in:
4
A window on young Bob Lusch : reflections of an early student
Serpkenci, Ray R.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 305-308
Persistent link: https://www.econbiz.de/10012264013
Saved in:
5
Converging on a new theoretical foundation for selling
Hartmann, Nathaniel N.
;
Wieland, Heiko
;
Vargo, Stephen L.
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011810242
Saved in:
6
Unlocking the transformative potential of customer data in retailing
Saarijärvi, Hannu
;
Kuusela, Hannu
;
Kannan, P. K.
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
3
,
pp. 225-241
Persistent link: https://www.econbiz.de/10011543275
Saved in:
7
Studying customers' resource integration by service employees in interactional value co-creation
Plé, Loïc
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 153-164
Persistent link: https://www.econbiz.de/10011486995
Saved in:
8
Applying service-dominant logic to recurrent release of software : an action research study
Barqawi, Neda
;
Syed, Kamran
;
Mathiassen, Lars
- In:
The journal of business & industrial marketing
31
(
2016
)
7
,
pp. 928-940
Persistent link: https://www.econbiz.de/10011564170
Saved in:
9
Customer usage processes : a conceptualization and differentiation
Pfisterer, Lucas
;
Roth, Stefan
- In:
Marketing theory
15
(
2015
)
3
,
pp. 401-422
Persistent link: https://www.econbiz.de/10011492816
Saved in:
10
Value cocreation in service interactions : dimensions and antecedents
Neghina, Carmen
;
Caniëls, Marjolein
;
Bloemer, Johanna M.
; …
- In:
Marketing theory
15
(
2015
)
2
,
pp. 221-242
Persistent link: https://www.econbiz.de/10011494612
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