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Measuring customer-based place brand equity (CBPBE) : an investment attractiveness perspective
Bose, Sunny; Roy, Sanjit; Tiwari, Abhay Kumar - In: Journal of strategic marketing 24 (2016) 7, pp. 617-634
Persistent link: https://www.econbiz.de/10011587840
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Measuring integrated marketing communication by taking a broad organisational approach : the firm-wide IMC scale
Porcu, Lucia; Barrio-García, Salvador del; Kitchen, … - In: European journal of marketing : EJM 51 (2017) 3, pp. 692-718
Persistent link: https://www.econbiz.de/10011698272
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Measuring integrated marketing communication by taking a broad organisational approach
Porcu, Lucia; Del Barrio-García, Salvador; Kitchen, … - In: European Journal of Marketing 51 (2017) 3, pp. 692-718
Purpose The purpose of this research is twofold: first, to conceptualise integrated marketing communication (IMC) by adopting a more inclusive and broader organisational perspective, and second, to empirically develop and validate a new measurement scale to assess firm-wide IMC....
Persistent link: https://www.econbiz.de/10014724168
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Introducing bi-directional participatory place branding : a theoretical model with multi-stakeholder perspectives
Jain, Varsha; Shroff, Preeti; Merchant, Altaf; … - In: The journal of product & brand management 31 (2022) 1, pp. 73-95
Persistent link: https://www.econbiz.de/10012798134
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Place brands across U.S. cities and growth in local high-technology sectors
Scarborough, William J.; Crabbe, Rowena - In: Journal of business research : JBR 130 (2021), pp. 70-85
Persistent link: https://www.econbiz.de/10012544766
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Leveraging Tokyo 2020 to re-image Japan and the Olympic city, post-Fukushima
Duignan, Michael B. - In: Journal of destination marketing & management 19 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012548457
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Competing for legitimacy in the place branding process : (re)negotiating the stakes
Reynolds, Laura; Koenig-Lewis, Nicole; Doering, Heike; … - In: Tourism management : research, policies, practice 91 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013271658
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Customer-based place brand equity and tourism : a regional identity perspective
Bose, Sunny; Pradhan, Sudeepta; Bashir, Makhmoor; Roy, … - In: Journal of travel research : a quarterly publication of … 61 (2022) 3, pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
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An Insider's Guide to Place Branding : Shaping the Identity and Reputation of Cities, Regions and Countries
Kaefer, Florian - 2021 - 1st ed. 2021.
Introduction to an Insider's Guide to Place Branding -- Place Branding Essentials: Understanding Place Branding -- Keys for Place Branding Success -- How Place Branding Can Contribute to a Better World -- Place Branding: The Future -- Interviews With Experts: Adam Mikolajczyk on Meaningful City...
Persistent link: https://www.econbiz.de/10012496312
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Augmenting the urban place brand : on the relationship between markets and town and city centres
Alexander, Andrew; Teller, Christoph; Wood, Steve - In: Journal of business research : JBR 116 (2020), pp. 642-654
Persistent link: https://www.econbiz.de/10012257665