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Brand resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra; Pawar, Prafulla Arjun; Brito, … - In: International journal of trade and global markets 17 (2023) 2, pp. 185-200
Persistent link: https://www.econbiz.de/10014287225
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Cognitive and emotional processing of brand logo changes
Peterson, Mark; Al Shebil, Saleh; Bishop, Melissa - In: The journal of product & brand management 24 (2015) 7, pp. 745-757
Persistent link: https://www.econbiz.de/10011416937
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Emphasizing brand heritage : does it work? And how?
Rose, Gregory; Merchant, Altaf; Orth, Ulrich R.; … - In: Journal of business research : JBR 69 (2016) 2, pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
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The impact of the social protest on brand commitment
Shuv-Ami, Avichai - In: Journal of enterprising communities : people and places … 10 (2016) 3, pp. 249-261
Persistent link: https://www.econbiz.de/10011540093
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A strategy for the development of the private country club : focusing on brand prestige
Hwang, Jinsoo; Han, Heesup; Choo, Seung-woo - In: International journal of contemporary hospitality management 27 (2015) 8, pp. 1927-1948
Persistent link: https://www.econbiz.de/10011447609
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Brand and product attachment in an industrial context : the effects on brand loyalty
Pedeliento, Giuseppe; Andreini, Daniela; Bergamschi, Mara; … - In: Industrial marketing management : the international … 53 (2016), pp. 194-206
Persistent link: https://www.econbiz.de/10011448281
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What consumer responses make a brand experience create brand attachment?
Fischer, Dirk; Praxmarer-Carus, Sandra - In: Marketing : ZFP ; journal of research and management 43 (2021) 3, pp. 35-48
Persistent link: https://www.econbiz.de/10012817649
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The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Shetty, Khyati; Fitzsimmons, Jason R. - In: Journal of fashion marketing and management 26 (2022) 1, pp. 21-35
Persistent link: https://www.econbiz.de/10012797973
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Exploring consumers' attitude formation toward their own brands when in crisis : cross-national comparisons between USA and China
Kim, Sojung; Yim, Mark Yi-Cheon - In: The journal of product & brand management 31 (2022) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10012798133
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Understanding key factors motivating customers to purchase brands via brand apps : a service dominant logic perspective
Tran, Trang P.; May, McKenzie; Kowalczyk, Christine M. - In: Services marketing quarterly 43 (2022) 1, pp. 67-86
Persistent link: https://www.econbiz.de/10012801857