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Consumer behaviour
34
Konsumentenverhalten
34
Marketing management
26
Marketingmanagement
26
Marketing
25
Marktforschung
12
Market research
11
Marketing theory
11
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Social web
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Sustainability
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Sammelwerk
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Graue Literatur
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Non-commercial literature
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English
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Flynn, Andrea Godfrey
3
Mehta, Ravi
3
Satornino, Cinthia B.
3
Shimp, Terence A.
2
Allen, Chris T.
1
Alvarez Mourey, James
1
Arnold, Todd J.
1
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1
Belk, Russell W.
1
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1
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1
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1
Bloch, Thomas M.
1
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1
Chandy, Rajesh K.
1
Childers, Terry L.
1
Cross, Samantha N. N.
1
Cutright, Keisha
1
Czepiel, John A.
1
Donnelly, James H.
1
Douglas, Susan P.
1
EIGHMEY, JOHN
1
Epp, Amber M.
1
Ferrell, Odies C.
1
George, William R.
1
Goldenberg, Jacob
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hennig-Thurau, Thorsten
1
Hofacker, Charles F.
1
Hunter, Gary K.
1
Im, Subin
1
Inman, Jeffrey
1
Jaworski, Bernard J.
1
Kamakura, Wagner A.
1
Laran, Juliano
1
Lichtenthal, David
1
Lichtenthal, J. David
1
Lukas, Bryan A.
1
Lusch, Robert F.
1
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American Marketing Association
National Bureau of Economic Research
598
Springer Fachmedien Wiesbaden
165
OECD
77
IGI Global
40
Verlag Dr. Kovač
34
Edward Elgar Publishing
30
International Energy Agency
30
European Association of Agricultural Economists - EAAE
29
Institut für Demoskopie Allensbach
26
Nomos Verlagsgesellschaft
25
Books on Demand GmbH <Norderstedt>
22
Friedrich-Schiller-Universität Jena
22
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
21
Information Resources Management Association
20
Max-Planck-Institut für Ökonomik <Jena> / Abteilung Strategische Interaktion
17
Nordic Council of Ministers
16
Universität Mannheim
15
INSEAD
14
RWTH Aachen
14
Center for Economic Research <Tilburg>
13
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
13
Erasmus Research Institute of Management
11
Organisation for Economic Co-operation and Development
11
Österreichisches Institut für Wirtschaftsforschung
11
Christian-Albrechts-Universität zu Kiel
10
Gesellschaft für Ökologische Kommunikation mbH
10
HAL
10
Haufe-Lexware GmbH & Co. KG
10
Robert Schuman Centre for Advanced Studies
10
Shaker Verlag
10
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
10
World Bank
10
Deutscher Dialogmarketing Verband
9
European University Institute / Department of Economics
9
Europäische Kommission / Gemeinsame Forschungsstelle
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Peter Lang GmbH
9
Technische Universität Braunschweig
9
Axel-Springer-Verlag
8
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Marketing theory and applications
7
AMA educators' proceedings
5
Series / American Marketing Association
5
Proceedings series / American Marketing Association
4
AMA briefings & surveys
1
AMA educators proceedings
1
AMA proceedings series
1
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ECONIS (ZBW)
40
USB Cologne (EcoSocSci)
1
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1
The services challenge : integrating for competitive advantage
Czepiel, John A.
(
ed.
)
-
1987
Persistent link: https://www.econbiz.de/10000813700
Saved in:
2
Marketing of services
Donnelly, James H.
(
ed.
);
George, William R.
(
ed.
)
-
Special Educators' Conference <1, 1981, Orlando, Fla.>
-
1981
Persistent link: https://www.econbiz.de/10000711361
Saved in:
3
Services marketing in a changing environment : [third conference, Chicago, Ill., in Sept. 1984 ...]
Bloch, Thomas M.
(
ed.
)
-
1985
Persistent link: https://www.econbiz.de/10013541173
Saved in:
4
Designing a winning service strategy : [7th annual Services Marketing Conference proceedings]
Bitner, Mary Jo
(
ed.
)
-
1989
Persistent link: https://www.econbiz.de/10013541175
Saved in:
5
Add value to your service : the key to success
Surprenant, Carol F.
(
ed.
)
-
Services Marketing Conference <6, 1987, San Diego, Calif.>
;
…
-
1987
Persistent link: https://www.econbiz.de/10013541601
Saved in:
6
"Marketing in the new Europe" : the 44th ESOMAR Marketing Research Congress ; customer satisfaction and quality management ; joint session ; ESOMAR, AMA - American Management Assoc...
1991
Persistent link: https://www.econbiz.de/10000828594
Saved in:
7
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
8
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
9
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
Saved in:
10
What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten
(
ed.
);
Hofacker, Charles F.
(
ed.
)
-
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
;
…
-
2016
Persistent link: https://www.econbiz.de/10011528126
Saved in:
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