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The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societal welfare
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 5 (2015) 3/4, pp. 61-77
Persistent link: https://www.econbiz.de/10011429264
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Strategic marketing, marketing strategy and market strategy
Varadarajan, Rajan - In: AMS review : official publication of the Academy of … 5 (2015) 3/4, pp. 78-90
Persistent link: https://www.econbiz.de/10011429267
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Commentary on Shelby Hunt's "The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societ...
Morgan, Neil A. - In: AMS review : official publication of the Academy of … 5 (2015) 3/4, pp. 91-97
Persistent link: https://www.econbiz.de/10011429342
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Developing new marketing strategy theory : addressing the limitations of a singular focus on firm financial performance
Bharadwaj, Sundar - In: AMS review : official publication of the Academy of … 5 (2015) 3/4, pp. 98-102
Persistent link: https://www.econbiz.de/10011429345
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Cultural dynamics and marketing strategies for emerging markets : characterization of group subcultures and consumption preferences
Kivenzor, Gregory J. - In: AMS review : official publication of the Academy of … 5 (2015) 3/4, pp. 142-158
Persistent link: https://www.econbiz.de/10011429362
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An integrated model of cause-related marketing strategy development
Liu, Gordon; Ko, Wai Wai - In: AMS review : official publication of the Academy of … 4 (2014) 3/4, pp. 78-95
Persistent link: https://www.econbiz.de/10010467849
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Knowledge needs of firms : the know-x framework for marketing strategy
Madhavaram, Sreedhar; Gross, Andrew C.; Appan, Radha - In: AMS review : official publication of the Academy of … 4 (2014) 3/4, pp. 63-77
Persistent link: https://www.econbiz.de/10010467850
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Effectual marketing planning for new ventures
Whalen, Peter S.; Holloway, Samuel S. - In: AMS review : official publication of the Academy of … 2 (2012) 1, pp. 34-43
Persistent link: https://www.econbiz.de/10009678938
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Explaining empirically successful marketing theories : the inductive realist model, approximate truth, and market orientation
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 2 (2012) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10009678944
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Forms of market orientation and firm performance : a complementary approach
Kirca, Ahmet H.; Bearden, William O.; Hult, G. Tomas M. - In: AMS review : official publication of the Academy of … 1 (2011) 3/4, pp. 145-153
Persistent link: https://www.econbiz.de/10009679340