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Hunt, Shelby D.
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AMS review : official publication of the Academy of Marketing Science
Journal of business research : JBR
326
Industrial marketing management : the international journal for industrial and high-tech firms
250
SpringerLink / Bücher
206
Journal of strategic marketing
194
Europäische Hochschulschriften / 5
141
European journal of marketing : EJM
132
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
112
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
98
Gabler Edition Wissenschaft
87
Marketing intelligence & planning
83
Journal of retailing and consumer services
80
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
Springer eBook Collection
71
European Journal of Marketing
69
Management science : journal of the Institute for Operations Research and the Management Sciences
68
Marketing Intelligence & Planning
68
The journal of brand management : an international journal
61
Lehrbuch
59
Jahrbuch der Absatz- und Verbrauchsforschung
50
Business horizons
48
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
45
Journal of business economics : JBE
45
Journal of global marketing
45
Marketing : ZFP ; journal of research and management
44
Springer eBook Collection / Business and Economics
43
Working paper / National Bureau of Economic Research, Inc.
43
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
42
The journal of product & brand management
42
International journal of technology marketing : IJTMkt
41
Journal of marketing research : JMR
41
Marketing letters : a journal of research in marketing
39
Harvard-Business-Manager : das Wissen der Besten
38
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1
The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societal welfare
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 61-77
Persistent link: https://www.econbiz.de/10011429264
Saved in:
2
Strategic marketing, marketing strategy and market strategy
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 78-90
Persistent link: https://www.econbiz.de/10011429267
Saved in:
3
Commentary on Shelby Hunt's "The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societ...
Morgan, Neil A.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 91-97
Persistent link: https://www.econbiz.de/10011429342
Saved in:
4
Developing new marketing strategy theory : addressing the limitations of a singular focus on firm financial performance
Bharadwaj, Sundar
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 98-102
Persistent link: https://www.econbiz.de/10011429345
Saved in:
5
Cultural dynamics and marketing strategies for emerging markets : characterization of group subcultures and consumption preferences
Kivenzor, Gregory J.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 142-158
Persistent link: https://www.econbiz.de/10011429362
Saved in:
6
An integrated model of cause-related marketing strategy development
Liu, Gordon
;
Ko, Wai Wai
- In:
AMS review : official publication of the Academy of …
4
(
2014
)
3/4
,
pp. 78-95
Persistent link: https://www.econbiz.de/10010467849
Saved in:
7
Knowledge needs of firms : the know-x framework for marketing strategy
Madhavaram, Sreedhar
;
Gross, Andrew C.
;
Appan, Radha
- In:
AMS review : official publication of the Academy of …
4
(
2014
)
3/4
,
pp. 63-77
Persistent link: https://www.econbiz.de/10010467850
Saved in:
8
Effectual marketing planning for new ventures
Whalen, Peter S.
;
Holloway, Samuel S.
- In:
AMS review : official publication of the Academy of …
2
(
2012
)
1
,
pp. 34-43
Persistent link: https://www.econbiz.de/10009678938
Saved in:
9
Explaining empirically successful marketing theories : the inductive realist model, approximate truth, and market orientation
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
2
(
2012
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10009678944
Saved in:
10
Forms of market orientation and firm performance : a complementary approach
Kirca, Ahmet H.
;
Bearden, William O.
;
Hult, G. Tomas M.
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
3/4
,
pp. 145-153
Persistent link: https://www.econbiz.de/10009679340
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