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Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel; Baumgarth, Carsten; Henseler, Jörg - In: Journal of business research : JBR 114 (2020), pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
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To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan; Confete, Ilenia; Gligor, David M.; Autry, … - In: Journal of business research : JBR 69 (2016) 2, pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
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Managing relationship gaps : a practitioner perspective
Nordin, Fredrik; Ravald, Annika - In: Journal of business research : JBR 69 (2016) 7, pp. 2490-2497
Persistent link: https://www.econbiz.de/10011491350
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Antecedents and performance outcomes of flexibility in industrial customer-supplier relationships
Han, Sang-Lin; Sung, Hyung-suk; Shim, Hyeon-sook - In: Journal of business research : JBR 67 (2014) 10, pp. 2115-2122
Persistent link: https://www.econbiz.de/10010400106
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Opportunism in buyer-seller relationships : some unexplored antecedents
Kang, Bohyeon; Jindal, Rupinder P. - In: Journal of business research : JBR 68 (2015) 3, pp. 735-742
Persistent link: https://www.econbiz.de/10010496135
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How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun; Zhang, Shuang - In: Journal of business research : JBR 142 (2022), pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
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Lightening the dark side of customer participation : the mitigating role of relationship performance in business-to-business project contexts
Hurtak, Stefan; Kashyap, Vishal; Ehret, Michael - In: Journal of business research : JBR 140 (2022), pp. 220-231
Persistent link: https://www.econbiz.de/10013040733
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Extending B2B brands into the B2C market : whether, when, and how brands should emphasize B2B industry background
Zhou, Zhimin; Ding, Yi; Feng, Wenting; Ke, Nianman - In: Journal of business research : JBR 130 (2021), pp. 364-375
Persistent link: https://www.econbiz.de/10012544812
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Inertia, boredom, and complacency in business-to-business relationships : identifying and interpreting antecedents and manifestations
Vafeas, Mario; Hughes, Tim - In: Journal of business research : JBR 130 (2021), pp. 210-220
Persistent link: https://www.econbiz.de/10012544830
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Standardized vs. customized firm-initiated interactions : their effect on customer gratitude and performance in a B2B context
Ruz-Mendoza, Miguel Á.; Trifu, Andreea; Cambra-Fierro, … - In: Journal of business research : JBR 133 (2021), pp. 341-353
Persistent link: https://www.econbiz.de/10012590245