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ECONIS (ZBW)
670
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1
TV
advertising
spillovers and demand for private labels : the case of carbonated soft drinks
Lopez, Rigoberto A.
;
Liu, Yizao
;
Zhu, Chen
- In:
Applied economics
47
(
2015
)
25/27
,
pp. 2563-2576
Persistent link: https://www.econbiz.de/10010519658
Saved in:
2
The effects of direct-to-consumer
advertising
of pharmaceuticals on adherence
Cardon, James H.
;
Showalter, Mark H.
- In:
Applied economics
47
(
2015
)
49/51
,
pp. 5432-5444
Persistent link: https://www.econbiz.de/10011341789
Saved in:
3
Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Applied economics
45
(
2013
)
22/24
,
pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
Saved in:
4
How do advertised brands benefit from private labels? : an application of rational expectations models
Chen, Guan-ru
- In:
Applied economics
46
(
2014
)
22/24
,
pp. 2891-2902
Persistent link: https://www.econbiz.de/10010417137
Saved in:
5
Influences on sponsorship deals in NASCAR : indirect evidence from time on camera
Rotthoff, Kurt William
;
Depken, Craig A.
;
Groothuis, …
- In:
Applied economics
46
(
2014
)
19/21
,
pp. 2277-2289
Persistent link: https://www.econbiz.de/10010417274
Saved in:
6
An analytical framework for retailer price and
advertising
decisions for products with temperature-sensitive demand
Chenavaz, Régis
;
Escobar, Octavio
;
Rousset, Xavier
- In:
Applied economics
51
(
2019
)
52
,
pp. 5683-5693
Persistent link: https://www.econbiz.de/10012197268
Saved in:
7
Advertising
, new product profit expectations, and the firm's R&D investment decisions
Hula, David G.
- In:
Applied economics
20
(
1988
)
1
,
pp. 125-142
Persistent link: https://www.econbiz.de/10001047255
Saved in:
8
The competitive and anticompetitive theories of
advertising
: an empir. analysis
Gomes, Lawrence J.
- In:
Applied economics
18
(
1986
)
6
,
pp. 599-613
Persistent link: https://www.econbiz.de/10001047612
Saved in:
9
Structure, conduct and performance : a simultaneous equations investigation for the Brazilian manufacturing industry
Resende, Marcelo
- In:
Applied economics
39
(
2007
)
7/9
,
pp. 937-942
Persistent link: https://www.econbiz.de/10003484171
Saved in:
10
The effects of
advertising
on resale price maintenance
Chen, Miao-ling
;
Chen, Guan-ru
- In:
Applied economics
39
(
2007
)
4/6
,
pp. 453-459
Persistent link: https://www.econbiz.de/10003461747
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