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Applied economics
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International journal of hospitality management
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Psychology & marketing
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Asia Pacific journal of marketing and logistics
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The journal of product & brand management
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Journal of marketing communications
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Journal of marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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World development : the multi-disciplinary international journal devoted to the study and promotion of world development
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Tourism management : research, policies, practice
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ECONIS (ZBW)
359
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1
Can generic
advertising
alleviate consumer concerns over food scares?
Messer, Kent D.
;
Kaiser, Harry M.
;
Payne, Collin
; …
- In:
Applied economics
43
(
2011
)
10/12
,
pp. 1535-1549
Persistent link: https://www.econbiz.de/10009239367
Saved in:
2
The effects of direct-to-consumer
advertising
of pharmaceuticals on adherence
Cardon, James H.
;
Showalter, Mark H.
- In:
Applied economics
47
(
2015
)
49/51
,
pp. 5432-5444
Persistent link: https://www.econbiz.de/10011341789
Saved in:
3
Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Applied economics
45
(
2013
)
22/24
,
pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
Saved in:
4
Influences on sponsorship deals in NASCAR : indirect evidence from time on camera
Rotthoff, Kurt William
;
Depken, Craig A.
;
Groothuis, …
- In:
Applied economics
46
(
2014
)
19/21
,
pp. 2277-2289
Persistent link: https://www.econbiz.de/10010417274
Saved in:
5
Measuring the effects of
advertising
on green industry sales : a generalized propensity score approach
Li, Yajuan
;
Palma, Marco A.
;
Hall, Charles R.
; …
- In:
Applied economics
51
(
2019
)
12
,
pp. 1303-1318
Persistent link: https://www.econbiz.de/10012196540
Saved in:
6
TV
advertising
spillovers and demand for private labels : the case of carbonated soft drinks
Lopez, Rigoberto A.
;
Liu, Yizao
;
Zhu, Chen
- In:
Applied economics
47
(
2015
)
25/27
,
pp. 2563-2576
Persistent link: https://www.econbiz.de/10010519658
Saved in:
7
How do advertised brands benefit from private labels? : an application of rational expectations models
Chen, Guan-ru
- In:
Applied economics
46
(
2014
)
22/24
,
pp. 2891-2902
Persistent link: https://www.econbiz.de/10010417137
Saved in:
8
GDP and the value of family caretaking : how much does Europe care?
Giannelli, Gianna Claudia
;
Mangiavacchi, Lucia
; …
- In:
Applied economics
44
(
2012
)
16/18
,
pp. 2111-2131
Persistent link: https://www.econbiz.de/10009572790
Saved in:
9
Does
advertising
increase labour supply? : Time series evidence from the UK
Fraser, Stuart
;
Paton, David
- In:
Applied economics
35
(
2003
)
11
,
pp. 1357-1368
Persistent link: https://www.econbiz.de/10001777981
Saved in:
10
Gender
differences in cultural and sports activities attendance : an intra-couple analysis
Ateca Amestoy, Victoria
;
Ugidos-Olazabal, Arantza
- In:
Applied economics
53
(
2021
)
55
,
pp. 6426-6438
Persistent link: https://www.econbiz.de/10012697919
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