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Sponsorship als Marketinginstrument
Specht, Andreas D. von - 1985
Persistent link: https://www.econbiz.de/10000422162
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How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot; Cauberghe, Veroline; Panic, Katarina - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
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Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna; Kämmerer, Maren; Eisend, Martin - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
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Children and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes
Vanwesenbeeck, Ini; Walrave, Michel; Ponnet, Koen - In: International journal of advertising : the quarterly … 36 (2017) 4, pp. 520-541
Persistent link: https://www.econbiz.de/10011849104
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Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy; Smits, Tim; Boyland, Emma - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
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Disclosing brand placement to young children
Pauw, Pieter de; Hudders, Liselot; Cauberghe, Verolien - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
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Comparing children's explicit and implicit understanding of advertising and placement on TV
Uribe, Rodrigo; Fuentes-Garcia, Alejandra - In: International journal of advertising : the quarterly … 36 (2017) 6, pp. 928-944
Persistent link: https://www.econbiz.de/10011859146
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Development of TV advertising literacy in children : do physical appearance and eating habits matter?
Spielvogel, Julia; Terlutter, Ralf - In: International journal of advertising : the quarterly … 32 (2013) 3, pp. 343-368
Persistent link: https://www.econbiz.de/10009789461
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The impact of event sponsorship on Portuguese children's brand image and purchase intentions : the moderator effects of product involvement and brand familiarity
Simões, Isabel; Agante, Loise - In: International journal of advertising : the quarterly … 33 (2014) 3, pp. 533-556
Persistent link: https://www.econbiz.de/10010412845
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Advertising or games? : advergames on the internet gaming sites targeting children
An, Soontae; Kang, Hann - In: International journal of advertising : the quarterly … 33 (2014) 3, pp. 509-532
Persistent link: https://www.econbiz.de/10010412890