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Fashion portals and Indian consumers : an exploratory study on online apparel retail marketing
Kautish, Pradeep; Rai, Sushil Kumar - In: International journal of electronic marketing and … 10 (2019) 3, pp. 309-331
Persistent link: https://www.econbiz.de/10012106629
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The influence of augmented reality on e-commerce : a case study on fashion and beauty products
Gabriel, Adelya; Ajriya, Alina Dhifan; Fahmi, Cut Zahra … - In: Cogent business & management 10 (2023) 2, pp. 1-20
implementing AR on beauty and fashion products on the intention to continue using AR and shopping in e-commerce. The design of this …
Persistent link: https://www.econbiz.de/10014504942
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Enhancing patronage intention on online fashion industry in Indonesia : the role of value co-creation, brand image, and e-service quality
Syah, Tantri Yanuar Rahmat; Olivia, Dora - In: Cogent business & management 9 (2022) 1, pp. 1-32
-creation, brand image, and e-service quality toward patronage intentions in the online Muslim fashion industry with a moderating … products that meet customer demands and have superior value. Brand image and e-service quality are still important factors that … purposive sampling method involving 301 online customers from several Muslim fashion brands in Indonesia. Data were analyzed …
Persistent link: https://www.econbiz.de/10014429178
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Fashion involvement, opinion-seeking and product variety as stimulators for fashion e-commerce : an investigated model based on S-O-R model
Alanadoly, Alshaimaa Bahgat; Suha Fouad Salem - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2410-2434
Persistent link: https://www.econbiz.de/10013553013
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Shopping orientations and its influence on online purchase intention : a study of young adults
Meppurath, Daly Paulose; Varghese, Roshna - In: International journal of electronic marketing and … 13 (2022) 1, pp. 105-135
Persistent link: https://www.econbiz.de/10012695462
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The socio-demographic profile of Generation Y online shoppers in Taiwan
Lai, I. K. W.; Liang, D. - In: International journal of electronic customer … 3 (2009) 2, pp. 132-148
Persistent link: https://www.econbiz.de/10003850194
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Young adults' perceptions of online service quality
Mohd-Any, Amrul Asraf; Mahdzan, Nurul Shahnaz; … - In: International journal of electronic marketing and … 7 (2016) 2, pp. 91-114
Persistent link: https://www.econbiz.de/10011643567
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The role of technical and relational factors in trust and predisposition for online commerce : digital markets and consumer perspective
Boas, Vânia Vilas; Sousa, Bruno - In: International journal of electronic customer … 13 (2021) 2, pp. 166-185
Persistent link: https://www.econbiz.de/10012939798
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Analysing motivational factors influencing selection of commercial websites by consumer in the e-commerce (B2C)
Sameti, Ardalan; Khalili, Hamidreza; Sheybani, Hassan - In: International journal of electronic marketing and … 7 (2016) 1, pp. 39-65
Persistent link: https://www.econbiz.de/10011595025
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Online purchasing : the role of web experience factors
Noor Akma Mohd Salleh; Norbani Che Ha; Kitchen, Philip J.; … - In: International journal of electronic marketing and … 10 (2019) 3, pp. 260-282
Persistent link: https://www.econbiz.de/10012106625