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Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan; Sarkar, Juhi Gahlot - In: Asia Pacific journal of marketing and logistics 28 (2016) 2, pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
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What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit; Anand, Vijeta - In: Global business review 22 (2021) 6, pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
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Fashion involvement, opinion-seeking and product variety as stimulators for fashion e-commerce : an investigated model based on S-O-R model
Alanadoly, Alshaimaa Bahgat; Suha Fouad Salem - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2410-2434
Persistent link: https://www.econbiz.de/10013553013
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Brand presence in digital space
Rowley, Jennifer; Edmundson-Bird, David - In: Journal of electronic commerce in organizations : the … 11 (2013) 1, pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
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Consumer-brand engagement with e-commerce market place brands
Mohanty, Pankaj Kumar; Dey, Dipanjan Kumar - In: Journal of electronic commerce in organizations : the … 18 (2020) 3, pp. 21-37
Persistent link: https://www.econbiz.de/10012292167
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Driving brand value through CSR initiatives : an empirical study in Indian perspective
Singh, Anupam; Verma, Priyanka - In: Global business review 19 (2018) 1, pp. 85-98
Persistent link: https://www.econbiz.de/10011800200
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The role of self-efficacy, trust, and experience and the mediating effects of satisfaction in the choice of C2C e-commerce among young adults
Leonard, Lori N. K.; Jones, Kiku - In: Journal of electronic commerce in organizations : the … 7 (2009) 3, pp. 1-20
Persistent link: https://www.econbiz.de/10003862991
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The socio-demographic profile of Generation Y online shoppers in Taiwan
Lai, I. K. W.; Liang, D. - In: International journal of electronic customer … 3 (2009) 2, pp. 132-148
Persistent link: https://www.econbiz.de/10003850194
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Urbanized young Indians : are they goal oriented? ; a scale-validation study of the regulatory focus questionnaire in the Indian context
Sett, Rahul Kumar - In: Asia Pacific journal of marketing and logistics 24 (2012) 3, pp. 500-514
Persistent link: https://www.econbiz.de/10009577065
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Like it or not : differences in advertising likeability and dislikeability within Asia
Gazley, Aaron; Krisjanous, Jayne; Fam, Kim Shyan; … - In: Asia Pacific journal of marketing and logistics 24 (2012) 1, pp. 23-40
Persistent link: https://www.econbiz.de/10009492376