//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"Beziehungsmarketing"
~subject:"Dienstleistungsqualität"
~subject:"E-commerce"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Dienstleistungsqualität
E-commerce
Konsumentenverhalten
444
Consumer behaviour
442
Relationship marketing
99
Brand image
95
Markenimage
95
Brand management
88
Markenführung
88
Customer satisfaction
67
Kundenzufriedenheit
67
Online-Handel
58
Online retailing
57
China
49
Brand
46
Markenartikel
46
Service quality
46
Electronic Commerce
36
Social Web
30
Social web
30
Internet marketing
29
Online-Marketing
29
Advertising effects
28
Werbewirkung
28
Confidence
27
Vertrauen
27
Designation of origin
26
Herkunftsbezeichnung
26
Marketing management
26
Marketingmanagement
26
Innovation adoption
24
Innovationsakzeptanz
24
Viral marketing
22
Virales Marketing
22
Einzelhandel
20
India
20
Indien
20
Purchase intention
20
Retail trade
20
more ...
less ...
Online availability
All
Undetermined
90
Free
2
Type of publication
All
Article
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
137
Aufsatz in Zeitschrift
137
Language
All
English
139
Author
All
Liu, Matthew Tingchi
4
Ahn, Jiseon
3
Chen, Tser-yieth
3
Anisimova, Tatiana
2
Arsalan Najmi
2
Chu, Rongwei
2
Hajiheydari, Nastaran
2
Hashemi, Novin
2
Hong, Zhao
2
Hsieh, Ming-yuan
2
Jain, Nikunj Kumar
2
Jebarajakirthy, Charles
2
Lee, Dae Hui
2
Misra, Richa
2
Okumuş, Abdullah
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Shukla, Mahima
2
Thaichon, Park
2
Yang, Zhilin
2
Yen, Jerome
2
Abdolvand, Mohammad Ali
1
Abdolvand, Neda
1
Abror, Abror
1
Abu-Shanab, Emad
1
Agrawal, Shiv Ratan
1
Ahmad, Wasim
1
Ahmed, Jashim Uddin
1
Ahmed, Waqar
1
Akhtar, Nadeem
1
Akin, Mahmut Selami
1
Akoglu, Halil Erdem
1
Al-Hawari, Mohd Ahmad
1
Al-Wugayan, Adel A. A.
1
Al-nassar, Bilal Ali Yaseen
1
Alam, Abdullah
1
Alanadoly, Alshaimaa Bahgat
1
Algharabat, Raed S.
1
Allameh, Sayyed Mohsen
1
Alryalat, Mohammad Abdallah Ali
1
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
International journal of electronic customer relationship management : IJECRM
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of retailing and consumer services
664
Journal of business research : JBR
466
International journal of hospitality management
299
The journal of services marketing
171
International journal of contemporary hospitality management
124
Journal of hospitality marketing & management
123
Journal of travel and tourism marketing
116
Cogent business & management
114
The journal of product & brand management
107
Psychology & marketing
101
The service industries journal
100
Journal of the Academy of Marketing Science
99
Journal of retailing
94
The journal of brand management : an international journal
92
Services marketing quarterly
81
International journal of electronic marketing and retailing : IJEMR
80
Journal of internet commerce
80
The international review of retail, distribution and consumer research
80
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
77
International journal of retail & distribution management
76
Tourism management : research, policies, practice
75
Journal of strategic marketing
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
71
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
70
Journal of service management
70
European journal of marketing : EJM
69
Industrial marketing management : the international journal for industrial and high-tech firms
69
Journal of service research : JSR
68
Electronic commerce research
67
Journal of marketing
66
Marketing intelligence & planning
65
International journal of internet marketing and advertising : IJIMA
60
International journal of retail and distribution management
60
International journal of consumer studies
59
International journal of business information systems : IJBIS
58
Service business
58
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
57
Technological forecasting & social change : an international journal
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
more ...
less ...
Source
All
ECONIS (ZBW)
137
OLC EcoSci
2
Showing
1
-
10
of
139
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Devoted to you my love :
brand
devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
2
The effects of
brand
collaboration with the online game on customer equity and purchase intention : moderating effect of
fashion
brand
type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
3
Fashion
involvement, opinion-seeking and product variety as stimulators for
fashion
e-commerce : an investigated model based on S-O-R model
Alanadoly, Alshaimaa Bahgat
;
Suha Fouad Salem
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2410-2434
Persistent link: https://www.econbiz.de/10013553013
Saved in:
4
Brand
credibility, customer loyalty and the role of religious orientation
Alam, Abdullah
;
Arshad, M. Usman
;
Shabbir, Sayyed Adnan
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 583-598
Persistent link: https://www.econbiz.de/10009659858
Saved in:
5
Examining drivers and outcomes of social media
brand
engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
6
Understanding the antecedents and outcomes of
brand
community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun
;
Chen, Jiawen
;
Dong, Xuebing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
Saved in:
7
The effects of corporate
brand
symbolism on consumer satisfaction and loyalty : evidence from Australia
Anisimova, Tatiana
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 481-498
Persistent link: https://www.econbiz.de/10011583382
Saved in:
8
The influence of perceived social media marketing activities on
brand
loyalty : the mediation effect of
brand
and value consciousness
Ismail, Ahmed Rageh
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 129-144
Persistent link: https://www.econbiz.de/10011613320
Saved in:
9
The evolution of fan kingdom : the rising, expansion, and challenges of human brands
Huang, Stephen Chi-Tsun
;
Juang, Tsui-Ju
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 683-708
Persistent link: https://www.econbiz.de/10011622750
Saved in:
10
The impact of country-of-origin image on
brand
loyalty : evidence from Iran
Esmaeilpour, Fariba
;
Abdolvand, Mohammad Ali
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 709-723
Persistent link: https://www.econbiz.de/10011622765
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->