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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"Dienstleistungsqualität"
~subject:"E-commerce"
~subject:"Markenimage"
~type:"article"
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Dienstleistungsqualität
E-commerce
Markenimage
Konsumentenverhalten
444
Consumer behaviour
442
Beziehungsmarketing
101
Relationship marketing
99
Brand image
95
Brand management
88
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88
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67
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Chen, Jiawen
3
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3
Liao, Junyun
3
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3
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2
Arsalan Najmi
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2
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1
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1
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Asia Pacific journal of marketing and logistics
Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
International journal of electronic customer relationship management : IJECRM
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of retailing and consumer services
575
Journal of business research : JBR
556
International journal of hospitality management
263
The journal of product & brand management
262
The journal of brand management : an international journal
251
Psychology & marketing
148
The journal of services marketing
121
Journal of travel and tourism marketing
111
Cogent business & management
108
European journal of marketing : EJM
107
Journal of hospitality marketing & management
106
International journal of contemporary hospitality management
102
The service industries journal
86
Journal of international consumer marketing
84
Journal of marketing communications
83
Marketing intelligence & planning
83
International journal of consumer studies
78
Journal of strategic marketing
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
Journal of marketing
76
Journal of the Academy of Marketing Science
75
Services marketing quarterly
75
Journal of internet commerce
74
International journal of electronic marketing and retailing : IJEMR
73
Journal of fashion marketing and management
72
The journal of consumer marketing
71
Tourism management : research, policies, practice
68
International journal of internet marketing and advertising : IJIMA
66
Journal of retailing
66
Electronic commerce research
65
Journal of global marketing
65
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
64
International journal of retail & distribution management
63
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Journal of Islamic marketing
61
Marketing letters : a journal of research in marketing
61
The international review of retail, distribution and consumer research
60
International marketing review
57
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
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ECONIS (ZBW)
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1
Change in
brand
attitude depending on
fashion
film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
2
Devoted to you my love :
brand
devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
3
The effect of plain packaging format in cigarette labeling on smoking intent and
brand
likability among young non-smokers in Macau
Chow, Clement S. F.
;
Kaynak, Erdener
;
Mak, Winnie
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10010508360
Saved in:
4
Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban
;
Arancibia Carvajal, Sara
;
Wang, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
Saved in:
5
Examining the relationships among the
brand
equity dimensions : empirical evidence from fast
fashion
Su, Jin
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 464-480
Persistent link: https://www.econbiz.de/10011583375
Saved in:
6
The effects of
brand
collaboration with the online game on customer equity and purchase intention : moderating effect of
fashion
brand
type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
7
Fashion
involvement, opinion-seeking and product variety as stimulators for
fashion
e-commerce : an investigated model based on S-O-R model
Alanadoly, Alshaimaa Bahgat
;
Suha Fouad Salem
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2410-2434
Persistent link: https://www.econbiz.de/10013553013
Saved in:
8
Brand
credibility, customer loyalty and the role of religious orientation
Alam, Abdullah
;
Arshad, M. Usman
;
Shabbir, Sayyed Adnan
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 583-598
Persistent link: https://www.econbiz.de/10009659858
Saved in:
9
Attenuating double jeopardy of negative country of origin effects and latecomer
brand
; an application study of ethnocentrism in emerging markets
Hamin, Hamin
;
Baumann, Chris
;
Tung, Rosalie Lam
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10010247522
Saved in:
10
Corporate rebranding and
brand
preference :
brand
name attitude and product expertise as moderators
Le, Angelina Nhat Hanh
;
Cheng, Julian Ming Sung
; …
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
6
,
pp. 602-620
Persistent link: https://www.econbiz.de/10010495832
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