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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"China"
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China
Consumer behaviour
1,033
Konsumentenverhalten
1,033
Brand image
183
Markenimage
183
Advertising effects
180
Werbewirkung
180
Brand management
173
Markenführung
173
Advertising
120
Werbung
118
Internet marketing
105
Online-Marketing
105
Beziehungsmarketing
99
Relationship marketing
99
Brand
86
Markenartikel
86
Social Web
85
Social web
85
Marketing management
66
Marketingmanagement
66
Online retailing
65
Online-Handel
65
Viral marketing
62
Virales Marketing
62
Customer satisfaction
61
Kundenzufriedenheit
61
Emotion
60
USA
55
United States
55
Personality psychology
52
Persönlichkeitspsychologie
52
Dienstleistungsqualität
43
Service quality
43
Confidence
42
Vertrauen
42
Jugendliche
40
Youth
40
Perception
38
Wahrnehmung
38
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Undetermined
34
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1
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Article
63
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Article in journal
64
Aufsatz in Zeitschrift
64
Arbeitspapier
1
Collection of articles of several authors
1
Graue Literatur
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Non-commercial literature
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1
Working Paper
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English
65
Author
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Chu, Rongwei
2
Gao, Zhihong
2
Gorostidi-Martinez, Haritz
2
Xu, Weimin
2
Zhao, Xiaokang
2
Arancibia Carvajal, Sara
1
Bastian, Susan
1
Behrendt, Karl
1
Bhaduri, Gargi
1
Bi, Xiao Gang
1
Bian, Xuemei
1
Brock, James L.
1
Bruwer, Johan
1
Byun, Sang-eun
1
Capece, Guendalina
1
Chang, En Chi
1
Chang, En-chi
1
Chen, Chen
1
Chen, Rui
1
Chen, Tingzhen
1
Chen, Xinxin
1
Chen, Yao
1
Chen, Zhimin
1
Cheng, Shen
1
Cheng, Ya-Yun
1
Chiu, Weisheng
1
Cho, Heetae
1
Chu, Shu-chuan
1
Copeland, Lauren Reiter
1
Cui, Charles Chi
1
Cui, Li
1
Deng, Hepu
1
Di Benedetto, C. Anthony
1
Di Pillo, Francesca
1
Du, Lanying
1
Eckhardt, Giana M.
1
Elliott, Richard
1
Fam, Kim Shyan
1
Fu, Qi
1
Fung, Benjamin C. M.
1
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Asia Pacific journal of marketing and logistics
Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
Journal of consumer behaviour : an international research review
Journal of marketing communications
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of retailing and consumer services
58
Journal of business research : JBR
56
Journal of international consumer marketing
43
Journal of travel and tourism marketing
28
International journal of consumer studies
26
International journal of hospitality management
26
Journal of global marketing
25
The journal of consumer marketing
25
The journal of brand management : an international journal
20
Young consumers : insight and ideas for responsible marketers
20
China economic review : an international journal
19
International marketing review
17
Journal of business ethics : JOBE
17
Tourism management : research, policies, practice
16
International journal of contemporary hospitality management
15
Journal of fashion marketing and management
14
China agricultural economic review : publ. in association with the China Agricultural University
13
Food policy : economics planning and politics of food and agriculture
13
Frontiers of business research in China : selected publications from Chinese universities
13
NBER working paper series
13
Discussion paper series / IZA
12
Tourism management perspectives : TMP
11
Journal of marketing management : MM
10
SpringerLink / Bücher
10
Australasian marketing journal
9
International journal of market research : JMRS ; the journal of the Market Research Society
9
International journal of retail & distribution management
9
International review of economics & finance : IREF
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Marketing intelligence & planning
9
Nankai business review international
9
Technological forecasting & social change : an international journal
9
Applied economics letters
8
Energy economics
8
Journal of air transport management
8
Journal of consumer behaviour
8
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
8
Journal of international marketing
8
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ECONIS (ZBW)
65
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1
Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban
;
Arancibia Carvajal, Sara
;
Wang, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
Saved in:
2
Chinese consumers' perception of
hypermarket
store image
Chang, En-chi
;
Luan, Bo
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
4
,
pp. 512-527
Persistent link: https://www.econbiz.de/10008738304
Saved in:
3
A cross-national study of apparel consumer preferences and the role of product-evaluative cues
Rahman, Osmud
;
Fung, Benjamin C. M.
;
Chen, Zhimin
;
Gao, …
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
4
,
pp. 796-812
Persistent link: https://www.econbiz.de/10011791997
Saved in:
4
The impact of cultural authenticity on
brand
uniqueness and willingness to try : the case of Chinese brands and US consumers
Southworth, Sarah
;
Ha-Brookshire, Jung E.
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011622799
Saved in:
5
"Support your country and buy Chinese brands" : would Chinese consumers buy it?
Liu, Yu-Lun
;
Karimi, Sahar
;
Yuen, Tsunwai Wesley
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 130-144
Persistent link: https://www.econbiz.de/10012203401
Saved in:
6
Consumer
brand
engagement in the US-China trade war
Lee, Yi Hsuan
;
Wei, Chiou-Fong
;
Lee, Bruce C. Y.
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10012798105
Saved in:
7
Effects of
brand
spokes-characters with personal and historical nostalgia on
brand
attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
8
Thirty years and "I'm still lovin' it!" :
brand
perceptions of McDonald's among generation Y and generation Z consumers in China
Zhang, Bowen
;
Mulhern, Frank J.
;
Wu, Yingying
;
Xu, Margaret
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
5
,
pp. 906-921
Persistent link: https://www.econbiz.de/10013390842
Saved in:
9
Cosmopolitanism and ethnocentrism among young consumers in emerging Asia : Chinese vs Koreans towards Japanese brands
Han, C. M.
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 330-346
Persistent link: https://www.econbiz.de/10011636589
Saved in:
10
Exploring the influence of product conspicuousness and social compliance on purchaising motives of young Chinese consumers for foreign brands
Zhou, Lianxi
;
Wong, Amy
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
6
,
pp. 470-483
Persistent link: https://www.econbiz.de/10003789918
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