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Use of real-life imagery and words in luxury brand trademarks : a study of the trademark lawsuits involving the Polo/Lauren Company
Cheng, Kwang-Hwee - In: Asia Pacific journal of marketing and logistics 35 (2023) 3, pp. 606-624
Persistent link: https://www.econbiz.de/10014285864
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How consumers respond to missing a quantity discount with multiple price breaks
Huang, Wen Hsien - In: Journal of consumer behaviour : an international … 15 (2016) 5, pp. 411-419
Persistent link: https://www.econbiz.de/10011542318
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Principles and levels of Mediterranean connectivity : evidence from Prada's "Made in Worlds" brand strategy
Visconti, Luca M.; Di Giuli, Alberta - In: Journal of consumer behaviour : an international … 13 (2014) 3, pp. 164-175
Persistent link: https://www.econbiz.de/10010385307
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Cause's attributes influencing consumer's purchasing intention : empirical evidence from China
Hou, Jundong; Du, Lanying; Li, Jianfeng - In: Asia Pacific journal of marketing and logistics 20 (2008) 4, pp. 363-380
Persistent link: https://www.econbiz.de/10003781664
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Life-style orientation of rural US and Canadian consumers : are regio-centric standardized marketing strategies feasible?
Harcar, Talha; Kaynak, Erdener - In: Asia Pacific journal of marketing and logistics 20 (2008) 4, pp. 433-454
Persistent link: https://www.econbiz.de/10003781693
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Chinese food retailers' positioning strategies and the influence on their buying behaviour
Skallerud, Kåre; Grønhaug, Kjell - In: Asia Pacific journal of marketing and logistics 22 (2010) 2, pp. 196-209
Persistent link: https://www.econbiz.de/10003977191
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Consumer tribes : membership, consumption and building loyalty
Mitchell, Cleo; Imrie, Brian C. - In: Asia Pacific journal of marketing and logistics 23 (2011) 1, pp. 39-56
Persistent link: https://www.econbiz.de/10008905962
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The effect of option choice reversibility on product option choices and regrets
Pornpitakpan, Chanthika - In: Asia Pacific journal of marketing and logistics 22 (2010) 4, pp. 545-553
Persistent link: https://www.econbiz.de/10008738299
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Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003925978
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The underlying motivations of Chinese wine consumer behaviour
Somogyi, Simon; Li, Elton; Johnson, Trent; Bruwer, Johan; … - In: Asia Pacific journal of marketing and logistics 23 (2011) 4, pp. 473-485
Persistent link: https://www.econbiz.de/10009382070