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How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention?
Park, Hyun Hee; Jeon, Jung Ok; Sullivan, Pauline - In: The international review of retail, distribution and … 25 (2015) 1, pp. 87-104
Persistent link: https://www.econbiz.de/10010502832
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Change in brand attitude depending on fashion film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee - In: Asia Pacific journal of marketing and logistics 34 (2022) 6, pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
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Fashion involvement and experiential value : Gen Y retail apparel patronage
Sullivan, Pauline; Kang, Jiyun; Heitmeyer, Jeanne - In: The international review of retail, distribution and … 22 (2012) 5, pp. 459-483
Persistent link: https://www.econbiz.de/10009690955
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Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan; Sarkar, Juhi Gahlot - In: Asia Pacific journal of marketing and logistics 28 (2016) 2, pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
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Family influence on young adult's brand evaluation : an empirical analysis focused on parent-children influence in three consumer packaged goods
Bravo, Rafael; Fraj, Elena; Montaner, Teresa - In: The international review of retail, distribution and … 18 (2008) 3, pp. 255-268
Persistent link: https://www.econbiz.de/10003757746
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The effect of plain packaging format in cigarette labeling on smoking intent and brand likability among young non-smokers in Macau
Chow, Clement S. F.; Kaynak, Erdener; Mak, Winnie - In: Asia Pacific journal of marketing and logistics 27 (2015) 1, pp. 23-39
Persistent link: https://www.econbiz.de/10010508360
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Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban; Arancibia Carvajal, Sara; Wang, Calvin - In: Asia Pacific journal of marketing and logistics 35 (2023) 12, pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
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Gender differences in Taiwan's hypermarkets : Investigating shopping times and product categories
Chang, Tsung-Sheng; Yeh, Hsiaoping - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 650-662
Persistent link: https://www.econbiz.de/10011622696
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Relative effects of store traffic and customer traffic flow on shopper spending
Anic, Ivan-Damir; Radas, Sonja; Lim, Lewis K. S. - In: The international review of retail, distribution and … 20 (2010) 2, pp. 237-250
Persistent link: https://www.econbiz.de/10003977741
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Chinese consumers' perception of hypermarket store image
Chang, En-chi; Luan, Bo - In: Asia Pacific journal of marketing and logistics 22 (2010) 4, pp. 512-527
Persistent link: https://www.econbiz.de/10008738304