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Examining the relationships among the brand equity dimensions : empirical evidence from fast fashion
Su, Jin - In: Asia Pacific journal of marketing and logistics 28 (2016) 3, pp. 464-480
Persistent link: https://www.econbiz.de/10011583375
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Linking fashion consciousness with Gen Y attitude towards prestige brands
Casidy, Riza; Nuryana, Asti Nafia; Hati, Sri Rahayu Hijrah - In: Asia Pacific journal of marketing and logistics 27 (2015) 3, pp. 406-420
Persistent link: https://www.econbiz.de/10011381549
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Commercializing artistic authenticity via collaborative design
Bai, Yuli; Tan, Jeanne; Choi, Tsan-Ming; Au, Raymond - In: Asia Pacific journal of marketing and logistics 21 (2009) 2, pp. 243-266
Persistent link: https://www.econbiz.de/10003849954
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Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa; Apaolaza, Vanessa; Hartmann, … - In: International journal of consumer studies 47 (2023) 5, pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
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The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin; Yoo, Jiwon; Ko, Eunju - In: Asia Pacific journal of marketing and logistics 35 (2023) 9, pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
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Fashion involvement, opinion-seeking and product variety as stimulators for fashion e-commerce : an investigated model based on S-O-R model
Alanadoly, Alshaimaa Bahgat; Suha Fouad Salem - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2410-2434
Persistent link: https://www.econbiz.de/10013553013
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The impact of culture on millennials' attitudes towards luxury brands : evidence from Tokyo and Shanghai
Lu, Cheng; Sang, Zhencong; Song, Kun; Kikuchi, Kazuo; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2435-2451
Persistent link: https://www.econbiz.de/10013553016
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Profiling the online premium brand consumers based on their fashion orientation
Sondhi, Neena; Basu, Rituparna - In: Asia Pacific journal of marketing and logistics 35 (2023) 2, pp. 380-397
Persistent link: https://www.econbiz.de/10013553060
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"Eco-style" perceptions : the interplay of different sustainability cues and fashion styles in consumers' fashion brand attitudes
Behre, Barbara; Cauberghe, Verolien - In: International journal of consumer studies 48 (2024) 2, pp. 1-12
Persistent link: https://www.econbiz.de/10014531629
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Multiple collective identities of Far Eastern Russians and their choice of Asian versus European brands
Han, C. M.; Khvoynitskaya, Polina - In: Journal of international consumer marketing 27 (2015) 5, pp. 403-413
Persistent link: https://www.econbiz.de/10011410277