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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"E-commerce"
~subject:"Relationship marketing"
~type:"article"
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E-commerce
Relationship marketing
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1,142
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Brand image
138
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Brand management
133
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Liu, Matthew Tingchi
4
Ahn, Jiseon
3
Jebarajakirthy, Charles
3
Anisimova, Tatiana
2
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2
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2
Misra, Richa
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1
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1
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1
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Asia Pacific journal of marketing and logistics
Economics discussion paper series / School of Business and Economics, Loughborough University
International journal of consumer studies
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of retailing and consumer services
583
Journal of business research : JBR
418
International journal of hospitality management
184
The journal of services marketing
121
The journal of product & brand management
104
Cogent business & management
93
Psychology & marketing
91
The journal of brand management : an international journal
85
Journal of hospitality marketing & management
84
Journal of the Academy of Marketing Science
84
Journal of retailing
83
Journal of travel and tourism marketing
80
International journal of electronic marketing and retailing : IJEMR
76
International journal of contemporary hospitality management
75
Journal of internet commerce
75
The international review of retail, distribution and consumer research
74
The service industries journal
71
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
70
Journal of strategic marketing
67
Industrial marketing management : the international journal for industrial and high-tech firms
66
International journal of retail & distribution management
65
Electronic commerce research
62
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
61
Journal of marketing
61
International journal of internet marketing and advertising : IJIMA
60
Marketing intelligence & planning
60
Journal of service management
58
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
57
European journal of marketing : EJM
56
Tourism management : research, policies, practice
55
International journal of retail and distribution management
53
Services marketing quarterly
52
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
51
Journal of service research : JSR
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
International journal of business information systems : IJBIS
48
Management science : journal of the Institute for Operations Research and the Management Sciences
48
Information systems research : ISR
46
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ECONIS (ZBW)
131
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1
Devoted to you my love :
brand
devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
2
Shop at your own risk? : consumer activities in
fashion
e-commerce
Sutinen, Ulla-Maija
;
Saarijärvi, Hannu
;
Yrjölä, Mika
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1299-1318
Persistent link: https://www.econbiz.de/10013328292
Saved in:
3
The effects of
brand
collaboration with the online game on customer equity and purchase intention : moderating effect of
fashion
brand
type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
4
Fashion
involvement, opinion-seeking and product variety as stimulators for
fashion
e-commerce : an investigated model based on S-O-R model
Alanadoly, Alshaimaa Bahgat
;
Suha Fouad Salem
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2410-2434
Persistent link: https://www.econbiz.de/10013553013
Saved in:
5
The evolution of fan kingdom : the rising, expansion, and challenges of human brands
Huang, Stephen Chi-Tsun
;
Juang, Tsui-Ju
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 683-708
Persistent link: https://www.econbiz.de/10011622750
Saved in:
6
The impact of country-of-origin image on
brand
loyalty : evidence from Iran
Esmaeilpour, Fariba
;
Abdolvand, Mohammad Ali
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 709-723
Persistent link: https://www.econbiz.de/10011622765
Saved in:
7
The influence of perceived social media marketing activities on
brand
loyalty : the mediation effect of
brand
and value consciousness
Ismail, Ahmed Rageh
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 129-144
Persistent link: https://www.econbiz.de/10011613320
Saved in:
8
The effects of corporate
brand
symbolism on consumer satisfaction and loyalty : evidence from Australia
Anisimova, Tatiana
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 481-498
Persistent link: https://www.econbiz.de/10011583382
Saved in:
9
Brand
credibility, customer loyalty and the role of religious orientation
Alam, Abdullah
;
Arshad, M. Usman
;
Shabbir, Sayyed Adnan
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 583-598
Persistent link: https://www.econbiz.de/10009659858
Saved in:
10
Effect of
brand
experiences on
brand
loyalty mediated by
brand
love : the moderated mediation role of
brand
trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
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