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~isPartOf:"Baltic journal of management"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of food products marketing"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Eisend, Martin"
~person:"Mathur, Anil"
~person:"Matthes, Jörg"
~person:"Sung, Yongjun"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"E-grocery"
~subject:"Food"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
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Consumer behaviour
Dienstleistungsqualität
E-grocery
Food
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Mode
Online retailing
Retail trade
brand personality
Advertising effects
9
Werbewirkung
9
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5
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Eisend, Martin
Mathur, Anil
Matthes, Jörg
Sung, Yongjun
Ko, Eunju
17
Grewal, Dhruv
9
Kim, Kyung Hoon
9
Moschis, George P.
9
Dens, Nathalie
7
Kumar, V.
7
Bagozzi, Richard P.
6
Hansen, Håvard
6
Mirosa, Miranda
6
Pelsmacker, Patrick de
6
Smit, Edith G.
6
Bang Nguyen Viet
5
Chang, Chun-Tuan
5
Handayani, Putu Wuri
5
Hoyer, Wayne D.
5
Kim, Juran
5
Kwak, Hyokjin
5
Van Dat Tran
5
Verlegh, Peeter
5
Aiello, Gaetano
4
Bae, Joonheui
4
Bernritter, Stefan F.
4
Bremer, Phil
4
Burton, Scot
4
Castonguay, Jessica
4
Chun, Eunha
4
Chung, Christina
4
Hagtvedt, Henrik
4
Hamilton, Rebecca W.
4
Hennig-Thurau, Thorsten
4
Homburg, Christian
4
Hunt, James M.
4
Islam, Tahir
4
Kukar-Kinney, Monika
4
Loureiro, Sandra Maria Correia
4
Mattila, Pekka
4
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Baltic journal of management
Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of food products marketing
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of the Academy of Marketing Science
International journal of advertising : the review of marketing communications
11
Psychology & marketing
8
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of advertising
5
Journal of business research : JBR
4
Journal of international marketing
4
Marketing letters : a journal of research in marketing
4
The journal of brand management : an international journal
4
Journal of consumer behaviour : an international research review
3
Journal of current issues and research in advertising : JCIRA
2
Journal of international consumer marketing
2
Journal of marketing communications
2
Journal of targeting, measurement and analysis for marketing
2
Marketing : ZFP ; journal of research and management
2
Asia Pacific journal of marketing and logistics
1
Corporate reputation review : an international journal
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of promotion management : JPM
1
Journal of public policy & marketing
1
Journal of retailing
1
Journal of service management
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
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19
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1
#Me and brands : understanding
brand
-selfie posters on social media
Sung, Yongjun
;
Kim, Eunice
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10011859192
Saved in:
2
A longitudinal study of the effects of life status changes on changes in consumer preferences
Mathur, Anil
;
Moschis, George P.
;
Lee, Euehun
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003725644
Saved in:
3
Non-student consumer attitudes towards product placement : implications for public policy and advertisers
Sung, Yongjun
;
De Gregorio, Federico
;
Jung, Jong-hyuok
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 257-185
Persistent link: https://www.econbiz.de/10003853191
Saved in:
4
The effects of spokes-characters' personalities of food products on source credibility
Kyung, Hobin
;
Kwon, Ohyoon
;
Sung, Yongjun
- In:
Journal of food products marketing
17
(
2011
)
1
,
pp. 65-78
Persistent link: https://www.econbiz.de/10008907897
Saved in:
5
Persuasion knowledge and third-person perceptions in advertising : the moderating effect of regulatory competence
Eisend, Martin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
Saved in:
6
Buyers' perceived switching costs and switching : a meta-analytic assessment of their antecedents
Pick, Doreén
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 186-204
Persistent link: https://www.econbiz.de/10010345186
Saved in:
7
Brand
followers : consumer motivation and attitude towards
brand
communications on Twitter
Kwon, Eun Sook
;
Kim, Eunice
;
Sung, Yongjun
;
Yoo, Chan Yun
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 657-680
Persistent link: https://www.econbiz.de/10010466400
Saved in:
8
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
9
George P. Moschis tribute special issue : his philosophy and contributions
Mathur, Anil
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
4
,
pp. 359-371
Persistent link: https://www.econbiz.de/10012257906
Saved in:
10
Application of the life course paradigm to the study of financial solvency and financial satisfaction in later life : a comparative study of American and Dutch elderly consumers
Mathur, Anil
;
Kasper, Hans D. P.
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10012257909
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