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In search of status through brands from Western and Asian origins : examining the changing face of fashion clothing consumption in Chinese young adults
O'Cass, Aron; Siahtiri, Vida - In: Journal of retailing and consumer services 20 (2013) 6, pp. 505-515
Persistent link: https://www.econbiz.de/10010128319
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Please tell me how sustainable you are, and I'll tell you how much I value you! : the impact of young consumers' motivations on luxury fashion
Brandão, Amélia Maria Pinto da Cunha; Magalhães, … - In: Cogent business & management 10 (2023) 3, pp. 1-49
sustainable luxury (ATSL) and the consequent impact on consumer-based brand equity (CBBE). A cross-cultural quantitative study was … fashion, showing that sustainability and intrinsic experiential value are the antecedents that most predict young consumers … that the relationship between ATSL and two CBBE blocks (i.e. brand building block (BBB) and brand understanding block (BUB …
Persistent link: https://www.econbiz.de/10014505234
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Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign fashion brands : the moderating role of country of salesperson
Choi, Yu Hua; Choo, Ho Jung - In: Journal of retailing and consumer services 28 (2016), pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
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Private label shoppers between fast fashion trends and status symbolism : a customer characteristics investigation
Bockholdt, Katrin; Kemper, Jan; Brettel, Malte - In: Journal of retailing and consumer services 52 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012132194
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Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine; Loureiro, Sandra Maria Correia - In: Journal of retailing and consumer services 43 (2018), pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
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Proactive versus reactive apparel brands in sustainability : influences on brand loyalty
Park, Hyejune; Kim, Youn-Kyung - In: Journal of retailing and consumer services 29 (2016), pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
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The role of social brand engagement on brand equity and purchase intention for fashion brands
Sang Vo Minh; Giang Nguyen Huong; Giang Dang Nguyen Ha - In: Cogent business & management 9 (2022) 1, pp. 1-21
of fashion business in Vietnam market with different social brand engagement, perceived brand equity, as well as the …This study aims to determine how social brand engagement via social media platforms will have an impact on brand equity … and purchase intention towards brands in the field of fashion in the Vietnamese market. The study was carried out a …
Persistent link: https://www.econbiz.de/10014443646
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The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae; Ko, Eunju; Lee, Sanghoon - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
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Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti; Kashif, Muhammad; Platania, Silvia Maria - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
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How can Indian small-scale fashion retailers survive COVID-19 disruption? : -a brand portfolio optimization perspective
Sinha, Priyank; Sainy, Romi - In: Journal of retailing and consumer services 62 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012648899