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The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco; Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
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On "brand" : whether a semiotic marketing system or not
Gaski, John F. - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
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Brands defined as semiotic marketing systems
Conejo, Francisco; Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 287-301
Persistent link: https://www.econbiz.de/10011339736
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Overcoming institutional voids : maisons spéciales and the internationalisation of proto-modern brands
Alexander, Nicholas; Doherty, Anne Marie - In: Business history 63 (2021) 7, pp. 1079-1112
Persistent link: https://www.econbiz.de/10012624107
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Disney in Spain (1930-1935)
Bellido, Jose; Bowrey, Kathy - In: Business history 60 (2018) 8, pp. 1277-1307
Persistent link: https://www.econbiz.de/10012042171
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Selling the past : the use of history as a marketing strategy in Spain : 1900-1980
Miranda Encarnación, José Antonio; Ruiz-Moreno, Felipe - In: Business history 64 (2022) 3, pp. 491-510
Persistent link: https://www.econbiz.de/10013363277