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The marketing concept in perspective
McGee, Lynn W.; Spiro, Rosann L. - In: Business horizons 31 (1988) 3, pp. 40-45
Persistent link: https://www.econbiz.de/10003622258
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War in the marketplace
Cohen, William A. - In: Business horizons 29 (1986) 2, pp. 10-20
Persistent link: https://www.econbiz.de/10003515109
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When marketing services, 4 Ps are not enough
Magrath, A. J. - In: Business horizons 29 (1986) 3, pp. 44-50
Persistent link: https://www.econbiz.de/10003624379
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Gaining strategic marketing advantage
Cravens, David W. - In: Business horizons 31 (1988) 5, pp. 44-54
Persistent link: https://www.econbiz.de/10003519758
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Beyond the marketing concept
Bennett, Roger C.; Cooper, Robert G. - In: Business horizons 22 (1979) 3, pp. 76-83
Persistent link: https://www.econbiz.de/10001891611
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Paid search : the innovation that changed the web
Laffey, Des - In: Business horizons 50 (2007) 3, pp. 211-218
Persistent link: https://www.econbiz.de/10003462998
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Worried about strategy implementation? : don’t overlook marketing's role
Slater, Stanley F.; Olson, Eric M.; Hult, G. Tomas M. - In: Business horizons 53 (2010) 5, pp. 469-479
Persistent link: https://www.econbiz.de/10008655749
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The bottom line : marketing and firm performance
Fine, Leslie M. - In: Business horizons 52 (2009) 3, pp. 209-214
Persistent link: https://www.econbiz.de/10003856305
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Keeping up with The Joneses : stealth, secrets, and duplicity in marketing relationships
Pehlivan, Ekin; Berthon, Pierre R.; Hughes, Mine Üçok; … - In: Business horizons 58 (2015) 6, pp. 591-598
Persistent link: https://www.econbiz.de/10011392824
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Everyone loves a secret : why consumers value marketing secrets
Mills, Adam J. - In: Business horizons 58 (2015) 6, pp. 643-649
Persistent link: https://www.econbiz.de/10011392840