//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Business horizons"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Pharmaceutical promotion tools...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
48
Marketingmanagement
48
Consumer behaviour
17
Konsumentenverhalten
17
Beziehungsmarketing
16
Relationship marketing
16
Marketing
12
Social Web
11
Social web
11
Selling
9
Verkauf
9
USA
8
Brand management
7
Markenführung
7
Strategic management
7
Strategisches Management
7
United States
7
Internet marketing
6
Marketing strategy
6
Online-Marketing
6
Absatz
5
Brand
5
Salespeople
5
Verkaufspersonal
5
Brand image
4
Communication
4
Customer value
4
Kommunikation
4
Kundenwert
4
Markenartikel
4
Markenimage
4
Social media
4
Viral marketing
4
Virales Marketing
4
B-to-B-Marketing
3
Business-to-business marketing
3
Public relations
3
Secrecy
3
Öffentlichkeitsarbeit
3
Artificial intelligence
2
more ...
less ...
Online availability
All
Undetermined
25
Type of publication
All
Article
56
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
54
Aufsatz in Zeitschrift
54
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
57
Author
All
Pitt, Leyland F.
5
Berthon, Pierre R.
3
Campbell, Colin L.
2
Cravens, David W.
2
Czaplewski, Andrew J.
2
Dalsace, Frédéric
2
Haenlein, Michael
2
Kaplan, Andreas M.
2
Key, Thomas Martin
2
Mangold, W. Glynn
2
Mills, Adam J.
2
Bachrach, Daniel G.
1
Baker, Colin R.
1
Bal, Anjali S.
1
Bencherki, Nicolas
1
Berman, Barry
1
Berthon, Jean-Paul
1
Beverland, Michael
1
Boon, Edward
1
Bourgoin, Alaric
1
Brown, Terrence E.
1
Bruni-Bossio, Vincent
1
Cao, Jia Jocelyn
1
Cesareo, Ludovica
1
Chan, Annie
1
Chattopadhyay, Satya P.
1
Chaudhry, Peggy E.
1
Cobbs, Joe B.
1
Collier, David A.
1
Contreras Ramírez, Germán
1
Crittenden, Victoria Lynn
1
Cullinane, Joe
1
Dalton, Catherine M.
1
Dass, Mayukh
1
Dekimpe, Marnik G.
1
Dhebar, Anirudh
1
Dingus, Rebecca
1
Dobele, Angela
1
Eisingerich, Andreas B
1
Farrell, Justine Rapp
1
more ...
less ...
Published in...
All
Business horizons
Journal of business research : JBR
375
Industrial marketing management : the international journal for industrial and high-tech firms
358
SpringerLink / Bücher
254
Journal of strategic marketing
200
Europäische Hochschulschriften / 5
154
The journal of business & industrial marketing
147
Journal of the Academy of Marketing Science
145
European journal of marketing : EJM
140
Journal of marketing
129
Journal of marketing management : MM
125
The journal of personal selling & sales management : JPSSM
115
Journal of marketing communications
106
Journal of retailing and consumer services
93
Marketing intelligence & planning
92
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
87
Gabler Edition Wissenschaft
83
Springer eBook Collection
80
European Journal of Marketing
78
Management science : journal of the Institute for Operations Research and the Management Sciences
77
Marketing Intelligence & Planning
71
Markt in Kürze
61
The journal of brand management : an international journal
60
Lehrbuch
59
NBER working paper series
59
Journal of personal selling & sales management : JPSSM
58
Springer eBook Collection / Business and Economics
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Asia Pacific journal of marketing and logistics
53
Working paper / National Bureau of Economic Research, Inc.
53
Journal of marketing research : JMR
51
Journal of advertising research
50
The marketing review
50
International marketing review
48
Journal of global marketing
47
Marketing : ZFP ; journal of research and management
47
Psychology & marketing
47
Harvard business review : HBR
46
Journal of business economics : JBE
46
Journal of business ethics : JOBE
45
more ...
less ...
Source
All
ECONIS (ZBW)
57
Showing
1
-
10
of
57
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
It's all about sales
Dalton, Catherine M.
- In:
Business horizons
52
(
2009
)
3
,
pp. 205-207
Persistent link: https://www.econbiz.de/10003856301
Saved in:
2
Selling
to millennials with online reviews
Mangold, W. Glynn
;
Smith, Katherine Taken
- In:
Business horizons
55
(
2012
)
2
,
pp. 141-153
Persistent link: https://www.econbiz.de/10009522397
Saved in:
3
Sales leadership icons and models : how comic book superheroes would make great sales leaders
Rapp, Adam
;
Ogilvie, Jessica
;
Bachrach, Daniel G.
- In:
Business horizons
58
(
2015
)
3
,
pp. 261-274
Persistent link: https://www.econbiz.de/10011286509
Saved in:
4
All pain, no gain? : why adopting sales force automation tools is insufficient for performance improvement
Jelinek, Ronald
- In:
Business horizons
56
(
2013
)
5
,
pp. 635-642
Persistent link: https://www.econbiz.de/10010125815
Saved in:
5
Social media and related technology : drivers of change in managing the contemporary sales force
Moncrief, William C.
;
Marshall, Greg W.
;
Rudd, John M.
- In:
Business horizons
58
(
2015
)
1
,
pp. 45-55
Persistent link: https://www.econbiz.de/10010476151
Saved in:
6
The boom in warehouse clubs
Kaikati, Jack G.
- In:
Business horizons
30
(
1987
)
2
,
pp. 68-73
Persistent link: https://www.econbiz.de/10001029093
Saved in:
7
Business-to-business
selling
in the post-COVID-19 era : developing an adaptive sales force
Rangarajan, Deva
;
Sharma, Arun
;
Lyngdoh, Teidorlang
; …
- In:
Business horizons
64
(
2021
)
5
,
pp. 647-658
Persistent link: https://www.econbiz.de/10012990356
Saved in:
8
Collaborative intelligence : how human and artificial intelligence create value along the B2B sales funnel
Paschen, Jeannette
;
Wilson, Matthew
;
Ferreira, João J. M.
- In:
Business horizons
63
(
2020
)
3
,
pp. 403-414
Persistent link: https://www.econbiz.de/10012238296
Saved in:
9
Women count : perceptions of forecasting in sales
Wilson, J. Holton
;
Dingus, Rebecca
;
Hoyle, Jeffrey
- In:
Business horizons
63
(
2020
)
5
,
pp. 637-646
Persistent link: https://www.econbiz.de/10012301447
Saved in:
10
Social media: the new hybrid element of the promotion mix
Mangold, W. Glynn
;
Faulds, David J.
- In:
Business horizons
52
(
2009
)
4
,
pp. 357-365
Persistent link: https://www.econbiz.de/10003865696
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->